Items where Author is "CHITRA, V"

Article

CHITRA, V and SHABNAM, A (2025) INFLUENCE OF AI-PERSONALIZED COSMETIC BRANDING ON CUSUMER PERCEPTION, LOYALTY AND REGIONAL ADOPTION IN TAMIL NADU. The Indian Economic Journal, 6 (4). pp. 21-26. ISSN 0019-4662

Book Section

CHITRA, V and PAVITHRA, M R and SUBHASHINI, V and HEMALATHA, D and SHAIK RAFI, Kiran (2025) Intelligent Prosthetics Motion Learning and Neuro- Muscular Feedback Integration. In: Artificial Intelligence Technologies. IGI GLOBAL SCIENTIFIC PUBLISHING PLATFORM, pp. 77-101.

Conference or Workshop Item

Arunarani, S. and Subhashini, V. and NANDHINI, B and THIRUPURA SUNDARI, P A and CHITRA, V and SELVI, K (2025) EVALUATING DIGITAL MARKETING STRATEGIES FOR BRAND LOYALTY AND SUSTAINABLE CONSUMPTION. In: IEEE INTERNATIONAL CONFERENCE ON CONTEMPORARY COMPUTING AND COMMUNICATIONS, CHENNAI.

CHITRA, V and REJI, C K (2025) The Role of Government Policies in Promoting Sustainable Entrepreneurship Development. In: 2025 2nd International Conference on Computing and Data Science (ICCDS).

CHITRA, V and SHABNAM, A (2025) IMPACT OF DIGITAL MARKETING STRATEGIES ON CONSUMER SATISFACTION THROUGH EMPIRICAL ANALYSIS. In: DIGITAL TRANSFORMATION IN COMMERCE, 30.7.2025, CHENNAI.

CHITRA, V and SHABNAM, A BRAND EXPERIENCE AND CUSTOMER LOYALTY: INTEGRATING QUALITATIVE INSIGHTS AND QUANTITATIVE MEASUREMENT. In: INTERNATIONAL CONFERENCE ON PANORAMIC ADVANCEMENT IN BUSINESS PARADIGM, INTERNATIONAL CONFERENCE ON 23.1.2026, CHENNAI.

Patent

DR.M.kAVITHA (2025) DIGITAL MARKETPLACE PLATFORM WITH AI-DRIVEN CONSUMER BEHAVIOUR ANALYTICS. 202541071189 A.