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Sujatha, T and Vijayalalitha, K (2026) ARTIFICIAL INTELLIGENCE IN FINANCE AND ACCOUNTING. In: AII FFOORR SSUUSSTTAAIINNAABBLLEE GGRROOWWTTHH:SHAPING THE FUTURE OF COMMERCE (ICAISFC-2026). 1 ed. 1, 1 (1). KAAMADHENU PUBLICATIONS, SATHYAMANGALAM ERODE, pp. 225-233. ISBN 978-81-985079-5-2

Vijayalalitha, K and Sujatha, T (2026) Corporate Social Responsibility Practices of Financial Service Firms in Ernakulam District, Kerala. In: Multidisciplinary Research Performance and Global Academic Excellence. 1 ed. 1, 1 (1). Multi spectrum Publications, kanyakumari, pp. 99-102. ISBN 978-81-996376-1-0

Hemalatha, K A and Sujatha, T (2025) Evolving Consumer Behaviour in the Digital Era: (A Study in Gummidipoondi). 1 ed. 1, 1 (1). Arunachala College of Engineering for Women, Kanyakumari, pp. 98-102. ISBN 978-93-92748-57-8

Meena, P and Sujatha, T (2026) Enhancing Customer Experience in Ride-Hailing Platforms Through Ai-Driven Digital Marketing Strategies. 1 ed. 1, 1 (1). SANKARA COLLEGE OF SCIENCE AND COMMERCE, 2026. ISBN 978-93-5602-111-2

Hemalatha, K A and Sujatha, T (2026) TRIBAL WOMEN LEADERSHIP AND EMPOWERMENT. 1 ed. 1, 1 (1). SRM PUBLICATIONS, SRM CHENNAI. ISBN 978-81-971457-6-6

Vijayalalitha, K and Sujatha, T (2026) Effectiveness of Digital Marketing Strategies in Promoting Coir Products in Kerala: A Theoretical Study. International Journal of Business and Economics Research, 12 (9): 3. pp. 25-34. ISSN 2455-3921

Hemalatha, K A and Sujatha, T (2026) Digital Marketing and Advertising. International Journal of Business and Economics Research, 12 (9): 2. pp. 15-24. ISSN 2455-3921

Meena, P and Sujatha, T (2026) Marketing Strategies and Customer Satisfaction in Ride Hailing Platforms: A Case Study of Chennai. International Journal of Business and Economics Research, 12 (9): 10. pp. 96-106. ISSN 2455-3921

Amalahasan, M and Sujatha, T (2026) Exploring Customer Engagement in Omni-Channel Fashion Retail: Evidence from Chennai City. International Journal of Business and Economics Research, 12 (9): 10. pp. 107-118. ISSN 2455-3921

Thaiyalnayaki, M and Sujatha, T (2025) Social Implications and Economic Growth of Self Help Groups in Chengalpattu District Tamilnadu State. THE INDIAN ECONOMIC JOURNAL, 5-C (5): 227. pp. 1907-1913. ISSN 0019-4662