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Elantheraiyan, P and Vinayagam, K and Sasikumar, P and Kotteeswaran, M. and Thirunavukkarasu, K S and Sankar Singh, K. (2024) REVOLUTIONIZING E-COMMERCE - DEEP LEARNING AND DISTRIBUTED EXPRESSION FOR CUTTING-EDGE PRODUCT ADVERTISING. In: IEEExplore- 2023 International Conference on Research Methodologies in Knowledge Management, Artificial Intelligence and Telecommunication Engineering (RMKMATE), Chennai, India.

Sasikumar, P and Gokulakrishnan, A (2020) IMPACT OF GST ON ECONOMIC DEVELOPMENT IN INDIA. Journal of Interdisciplinary Cycle Research Publications, XII (IV). pp. 267-275. ISSN 0022-1945

Onyx Nathanael Nirmal Raj, S S and Elumalai, D and Sasikumar, P (2023) PERSONNEL MANAGEMENT. Veda Publication. ISBN 978-93-91930-29-5

Radha, P and Sasikumar, P (2025) Assessing the Impact of Customer Integrity on the Adoption of Sustainable Marketing Strategies in Tamil Nadu. Assessing the Impact of Customer Integrity on the Adoption of Sustainable Marketing Strategies in Tamil Nadu, 14 (4). pp. 465-472. ISSN 2226-0439

Anitha, K and Sasikumar, P (2026) Catalysts of Change: The Role of Self-Help Groups in Empowering Women in Kanchipuram District. Catalysts of Change: The Role of Self-Help Groups in Empowering Women in Kanchipuram District, 36 (1). pp. 2010-2014. ISSN 1053-7899

Thiyagarajan, N and Sasikumar, P (2023) THE INFLUENCE OF DIGITAL MARKETING STRATEGIES ON CONSUMER PURCHASE DECISIONS WITH REFERENCE TO AMAZON PLATFORM. Eur. Chem. Bull., 12 (7). pp. 1215-1226. ISSN 2063-5346

Jayanthi, C and Rukmani, A and Annalakshmi, D and Arumugam, M and Thirunavukkarasu, K S and Sasikumar, P (2024) Unveiling E-Commerce User Behavior through Deep Learning Evolutionary Data Mining. In: IEEExplore- 2023 International Conference on Research Methodologies in Knowledge Management Artificial Intelligence and Telecommunication Engineering (RMKMATE), Chennai, India.

Balasubramaniam, M and Sasikumar, P (2023) UNDERSTANDING THE BUYING BEHAVIOR OF READY-MIX CONCRETE MANUFACTURERS: EFFECTIVE MARKETING STRATEGIES. Eur. Chem. Bull., 12 (7). pp. 1170-1181. ISSN 2063-5346

Loganathan, B and Sasikumar, P (2023) Anchoring and Adjustment Heuristic:Examining its Effects on Customer Decisions in Banking Services in Tiruvallur District. Eur. Chem. Bull., 12 (7). pp. 1121-1131. ISSN 2063-5346

Thiyagarajan, N and Sasikumar, P (2022) IMPACT OF DIGITAL MARKETING ON ONLINE PURCHASE DECISION. Neuro Quantology, 20 (13). pp. 1401-1406. ISSN 1303-5150

Roshini thomas, T and Sasikumar, P (2025) A Study on the Work Life Balance of It Professionals in India. Indian Economic Journal, 1 (1). ISSN 0019-4662

Loganathan, B and Sasikumar, P (2025) Unravelling the Behavioural Determinants of Bank Stability and Macroeconomic Impact in the Digital Era. The Indian Economic Journal, 1 (1). ISSN 0019-4662

Manimegalai, V and Sasikumar, P (2023) DETERMINATION OF MARKET EQUILIBRIUM TOWARDS CONSUMING ORGANIC FOOD PRODUCTS WITH REFERENCE TO DHARMAPURI DISTRICT OF TAMILNADU. Eur. Chem. Bull, 12 (7). pp. 1161-1169. ISSN 2063-5346

Loganathan, B and Sasikumar, P (2022) The Impact of Reputational Risk, Service Quality and Satisfaction on Retail Shop Owners Loyalty towards Private Banks in Chennai: A PLS-SEM Approach. Neuro Quantology, 20 (13). pp. 1413-1418. ISSN 1303-5150

Manimegalai, V and Sasikumar, P (2022) https://www.neuroquantology.com/media/article_pdfs/1475-1480.pdf. Influence Of Quality Towards Purchase Intention With the Mediating Effect Of Promotion With Preference To Organic Foods, 20 (13). pp. 1407-1412. ISSN 1303-5150

Balasubramaniam, M and Sasikumar, P (2022) The Impact of Pricing and Product Positioning Among Dealers: A field-based Study Concerning JSW Cement Limited in Selected Districts of Tamil Nādu. Neuro Quantology, 20 (13). pp. 1384-1390. ISSN 1303-5150

Krithiga Devi, R and Sasikumar, P (2026) Assessing the Impact of Telemedicine Services on Rural Women in Tamil Nadu. Assessing the Impact of Telemedicine Services on Rural Women in Tamil Nadu. pp. 6538-6540. ISSN 1053-7899

Radha, P and Sasikumar, P (2025) Evaluating the Impact of Customer Integrity on the Effectiveness of Sustainable Marketing Strategies in Tamil Nadu. Evaluating the Impact of Customer Integrity on the Effectiveness of Sustainable Marketing Strategies in Tamil Nadu, 14 (6). pp. 479-486. ISSN 2226-0439

Vinayagam, K and Vetrivel, V and Sasikumar, P and Gokulakrishnan, A (2022) EFFECT OF JOB STRESS ON DEMOGRAPHICAL CHARACTERISTIC AMONG THE NURSES OF VILLUPURAM DISTRICT. International Journal of Mechanical Engineering, 7 (2). pp. 812-817. ISSN 0974-5823

Vetrivel, V and Sasikumar, P. and Gokulakrishnan, A and Ruby Evangelin, M. and Dr, V.Jayanthi and Vijayalakshmi, V (2022) The impact of sales promotion techniques on consumer purchase intention in FMCG products. International Journal of Commerce and Management Research, 8 (1). pp. 23-26. ISSN 2455-1627