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Abdul Subhan ., D and Dr. Vennila Fathima Rani ., S (2026) Consumer Protection Framework And Its Implementation In E Commerce Transactions: A Case Study Of Chennai City. International Journal of Drug Delivery Technology, 16 (4): 4. pp. 111-116. ISSN 0975 4415

Abdul Subhan., D and Dr. Vennila Fathima Rani, .S (2026) Assessing Consumer Awareness and Protection in Online Shopping Platforms: Evidence from Chennai City. International Journal of Drug Delivery Technology, 16 (3). pp. 282-285. ISSN 0975 4415

Venkata Saravanan ., N and Dr.Vennila Fathima Rani, S (2026) Workplace Stress, Gender Bias And Job Satisfaction Among Women Police Personnel In Chennai City. Workplace Stress, Gender Bias And Job Satisfaction Among Women Police Personnel In Chennai City, 16 (4): 4. pp. 105-110. ISSN 0975 4415

Lakshmi, R. and Vennila Fatima Rani, S. (2025) An investigation of fintech payment adoption and their impact on user experience and re-usage intention of Zoomers in Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Lakshmi, R. and Rani, S. Vennila Fatima (2025) The role of attitude in shaping adoption and continuance intention of mobile wallets among digital natives in Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Dr. Rohith, u and Dr. Vennila Fathima Rani,, Dr.S.Vennila (2025) AI-Powered Visual E-Commerce. International Journal for Research in Applied Science & Engineering Technology (IJRASET), 18 (V): V. pp. 59-65. ISSN 2321-9653

UNSPECIFIED1 (2026) A NOVEL MACHINE LEARNING APPROACH FOR EFFECTIVE STOCK MARKET TREND FORECASTING. 202641021636 A.

Rani, Dr.S.Vennila and Sindhuja K (2025) A PRIVATE LABEL BRANDING STRATEGIES TOWARDS DIGITAL MARKETING OF AMAZON IN CHENNAI CITY. In: VEI INTERNATIONAL JOURNAL OF SOCIAL SCIENCES, MARCH 2025, . Tiruchengode,Namakkal Dt.

Rani, Dr.S.Vennila (2026) CONSUMER BEHAVIOUR IN THE AGE OF ARTIFICIAL INTELLIGENCE. 1 ed. SHINEMAX INTERNATIONAL PUBLICATIONS, Tamilnadu, India. ISBN 978-81-69041-09-6

Rani, Dr.S.Vennila (2026) HR LEADERSHIP AND ORGANISATIONAL DEVELOPMENT. 1 ed. SHINEMAX INTERNATIONAL PUBLICATIONS, Tamilnadu, India. ISBN 978-81-69041-10-2

Rani, Dr.S.Vennila and Devi Priya M. (2025) The Study on Leveraging Storytelling in Start-up Beauty Products. In: Digital Entrepreneurs' Guide to English: Communicating in the Online Marketplace. KRIPA DRISHTI PUBLICATIONS, pp. 107-113. ISBN 978-93-47336-20-1

Rani, Dr.S.Vennila and Shalini, R. (2025) Cross-Cultural Pragmatics in Global E Commerce. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. KRIPA DRISHTI PUBLICATIONS, pp. 14-18. ISBN 978-93-47336-48-5

Rani, Dr.S.Vennila and K.B. Aishwarya (2026) A Study on the Influence of Social Media on Teenagers’ Shopping Preferences with Special Reference to Chennai City. In: Interdisciplinary Engineering and Technology Management. SRR PUBLISHING RESEARCH, pp. 10-19. ISBN 978-81-999206-8-2

UNSPECIFIED1 (2025) Analysis of Human Resource Management in promoting Employees Performance. Application No.202541112213 A.

Venkata Saravanan., N and Dr.Vennila Fathima Rani, S (2026) Occupational Stress And Health Consequences Among Women Police In Chennai City. International Journal of Drug Delivery Technology, 16 (3). pp. 276-281. ISSN 0975 4415

Vennila Fatima Rani, S. and Sindhuja, K and Rohith, U. (2026) Recurrent Neural Infrastructure and Enhanced Approach for Employee Performance Analysis. IEEE Xplore. pp. 39-44. ISSN 979-8-3315-9236-3

Shashila, S. and Vennila Fathima Rani, S. (2023) Emotional intelligence, social and negative effect on physical health of working women. In: CONTEMPORARY INNOVATIONS IN ENGINEERING AND MANAGEMENT, 22–23 April 2022, Nandyal, India.