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Maheswari, G S and Varisha Begum, V and Kavitha, M (2025) Role of Green Human Resource Management (GHRM) in Building an Eco-Conscious Training. Role of Green Human Resource Management (GHRM) in Building an Eco-Conscious Training, 6 (1): 1. pp. 20-24. ISSN 2582-7138

Mathivadhani, D and Maheswari, G S and Kavitha, M. (2025) Evaluating the Influence of AI-Driven Mobile Banking on Customer Satisfaction: A Case Study of Private Banks in Chennai. In: 2025 International Conference on Networks and Cryptology (NETCRYPT), New Delhi, India.

Gowri, S and Maheswari, G S and Kavitha, M (2025) A Study On Green Business Efficiency andIts Challenges. Journal of Neonatal Surgery, 14 (7s). pp. 743-745. ISSN 2226-0439

Asha, A and Maheswari, G S and Kavitha, M (2025) Consumer Purchase Decision Making of Omni-Channel Market - A Study with Special Reference to Chennai City. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

THASNEEM, I and Maheswari, G S and Kavitha, M. (2025) NEURO-MARKETING IMPACT ON CONSUMER BEHAVIOUR IN SEARCH ENGINE OPTIMIZATION : A CASE STUDY OF CHENNAI CITY. In: NEURO-MARKETING IMPACT ON CONSUMER BEHAVIOUR IN SEARCH ENGINE OPTIMIZATION : A CASE STUDY OF CHENNAI CITY, 6-11-2025, MALAYSIA.

Muruganantham, Nithyanantham and Kavitha, M and Maheswari, G S (2025) Work-Life Balance And Its Impact On Job Performance: A Study With Special Reference to Women Police In Chennai City. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Thomas, M and Vinayagam, K and Esakkiammal, S and Subramanian, S and Kavitha, M. and Ganesa Murthy, A (2024) Designing an Automated Smart Green House and Controlling Based on IOT-Enabled Intelligent Decision Support System. In: 2024 2nd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), Faridabad, India.

Balagangadaran, B G and Kavitha, M and Gokulakrishnan, A (2026) Influence of Workplace Surveillance on Employee Performance Management: A Study in the IT Sector of Chennai. In: 2025 International Conference on Emerging Engineering Technologies and Applications (IC-EETA), Indore, India.

Nithya, M and Kavitha, M and Maheswari, G S (2025) DETERMINANTS OF FAMILY SUPPORT AND JOB SATISFACTION AMONG WOMEN POLICE - WITH SPECIAL REFERENCE TO THE GREATER CHENNAI. Journal of East-West Thought, 15 (2). pp. 394-409. ISSN 2168-2259

Shruthi, K and Kavitha, M and Maheswari, G S (2025) Blockchain-Enhanced Factorization Machine-Deep Learning Based Lightning Search Algorithm for Secure Cloud Data Processing. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Balaji, K and Kavitha, M and Maheswari, G S (2026) Impact of Customer Reviews and Ratings on Consumer trust in Gig Delivery Platforms. International Journal of Multidisciplinary Research and Growth Evaluation, 7 (1). pp. 142-145. ISSN 2582-7138

Amith Sharma, D and Kavitha, M and Maheswari, G S (2026) Impact of Social Media Advertising on Consumer Purchase Behaviour Towards FMCG Products with Special Reference to Chennai City. International Journal of Multidisciplinary Research and Growth Evaluation, 7 (1). pp. 146-150. ISSN 2582-7138

Saravanan, Ashwin Karthik and Kavitha, M (2026) A Hybrid XGBoost-SVM Predictive Analytics Framework for Alzheimer's Disease Detection in Big Data Environments. In: 2025 3rd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), Faridabad, India.

Balagangadaran, B G and Kavitha, M (2025) BIG DATA: TRANSFORMING BUSINESS INTELLIGENCE AND DECISION-MAKING IN THE DIGITAL ERA. In: Future of Sustainable Business: Trends, Challenges and Opportunities. Jai Shivaasni Publications. ISBN 978-93-343-3315-2

KAVYA, T.A and Kavitha, M (2025) Cutting-Edge Research in Commerce and Management: A Technology Perspective – Artificial Intelligence and Digital Transformation Perspective. Shanlax Publications, Tiruttani. ISBN Sri Subramaniyaswamy Government Arts College V. Dheenadhayalan Cutting-Edge Research in Commerce and Management: A Technology Perspective – Artificial Intelligence and Digital Transformation Perspective 1 9 2025 9789361636509 Shanlax Publications

Dhanalakshmi, S and Kavitha, M and Senthil Kumar, S (2025) Counterfeit Product Detection Using Structured Prediction-Based Deep Convolutional Generative Adversarial Networks for Classification. In: 2025 International Conference on Networks and Cryptology (NETCRYPT), New Delhi, India.

Elizebath, Ligia Fernandez and Kavitha, M (2025) Work Life Balance on Empowerment of Working Married Women. In: CUTTING-EDGE RESEARCH IN COMMERCE AND MANAGEMENT: A TECHNOLOGY PERSPECTIVE - Sustainability, Green Enterprises & Socioeconomic Perspectives. First Book Publishing. ISBN 978-93-92151-80-4

KAVYA, T A and Kavitha, M. (2025) IMPACT OF ARTIFICIAL INTELLIGENCE ON DIGITAL MARKETING. In: CUTTING-EDGE RESEARCH IN COMMERCE AND MANAGEMENT: A TECHNOLOGY PERSPECTIVE - Artificial Intelligence and Digital Transformation Perspective. Shanlax Publications. ISBN 978-93-6163-650-9

Mohammed Ameen, S and Kavitha, M (2025) NEUROMARKETING IN THE DIGITAL ERA: HARNESSING EMOTIONAL INSIGHTS TO TRANSFORM CONSUMER ENGAGEMENT. In: CUTTING-EDGE RESEARCH IN COMMERCE AND MANAGEMENT: A TECHNOLOGY PERSPECTIVE - Neuromarketing, Consumer Behaviour & Digital Marketing Strategies Perspective. Forschung. ISBN 978-93-91772-91-8

Anupriya, V and Kavitha, M (2025) SDG-8 Decent Work and Economic Growth of Information Technology Sector. International Journal of Multidisciplinary Research and Growth Evaluation, 06 (04). pp. 702-704. ISSN 2582-7138

DhanaLakshmi, S and Kavitha, M. (2026) E-COMMERCE AND DIGITAL MARKETS (FIN TECH, CONSUMER BEHAVIOR, CYBERSECURITY). In: Transformative Research in Business: From Theory to Tech-Driven Practice - Digital Markets, Consumer Behaviour & AI Perspective. Shanlax Publications, Tamilnadu. ISBN 978-93-6163-194-8

Dhanalakshmi, S and Kavitha, M (2025) INTEGRATED MARKETING COMMUNICATION TOWARDS DIGITALIZATION IN BUSINESS MANAGEMENT AND INNOVATION. In: Future of Sustainable Business: Trends, Challenges and Opportunities. Jai Shivaasni Publications. ISBN 978-93-343-3315-2

Kanmani, J and Kavitha, M and Prabaharan, T (2025) Influence Of Marketing Automation on Customer Retention. Journal of Neonatal Surgery, 14 (12s). pp. 997-1001. ISSN 2226-0439

Fernandez, Elizebath Ligia and Kavitha, M and T, Prabaharan (2025) Emotional Intelligence-Enhanced Convlstm-Based Water Wave Optimization for Healthcare Data Analysis. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Nithya, M and Kavitha, M (2026) Evaluating the Impact of Work-Life Balance on Job Performance Among Women Police Personnel in Chennai City. In: 2025 International Conference on Emerging Engineering Technologies and Applications (IC-EETA), Indore, India.

Kavya, T A and Kavitha, M (2026) Influence of Organizational Culture on Employee Commitment: A Quantitative Study of Manufacturing Firms. In: 2025 International Conference on Emerging Engineering Technologies and Applications (IC-EETA), Indore, India.

Mathew, T and Maheswari, G S and Kavitha, M (2026) EFFECTIVENESS OF PERFORMANCE BASED PAY IN RETAINING EMPLOYEES. Research Gate, 16: 61. pp. 1505-1504. ISSN 1501-1504

Mathew, Thomas and Maheswari, G S and Kavitha, M (2026) ROLE OF PERFORMANCE MANAGEMENT IN ACHIEVING ORGANISATIONAL GOALS. International Journal of Drug Delivery Technology, 16 (61s): 1. pp. 1505-1508. ISSN 09754415

Mathivadhani, D and Maheswari, G S and Kavitha, M (2026) EXPLORING THE EFFECT OF MOBILE APP FEATURES AND AI INTEGRATION ON CUSTOMER RETENTION IN THE BANKING SECTOR. International Journal of Drug Delivery Technology, 16 (61s): 1. pp. 1446-1452. ISSN 0975-4415

DR. M. KAVITHA (2024) COMPUTING SYSTEM FOR EFFICIENT SUPPLY CHAIN AND LOGISTICS. 6390556.

Kavitha, M and Maheswari, G S (2025) RESEARCH METHODOLOGY - Charulatha Publication's. 1 ed. CHARULATHA UBLICATIONS, CHENNAI. ISBN 978-93-7130-404-7

Subramaniyan, Pratiksha and Muthuraman, Kavitha (2023) Effectiveness of Cloud Technologies in Social Media Marketing and its Impact on Customer Buying Behaviour. Virtual Economics, 6 (4). ISSN 2657-4047

Aarthi, S and Kavitha, M and Maheswari, G S (2026) Influence of Hybrid Work on Employee Engagement. International Journal of Multidisciplinary Research and Growth Evaluation, 7 (1). pp. 506-509. ISSN 2582-7138

Subramanian, S. and Kavitha, M. (2017) Factors influencing employee’s job satisfaction - An empirical study among employees of IT sectors in Chennai City. Factors influencing employee’s job satisfaction - An empirical study among employees of IT sectors in Chennai City.

Jabeen, S. Sayeeda and Kavitha, M. (2019) Green Marketing in Food Industry and Impact on Health Issues. Indian Journal of Public Health Research & Development, 10 (10). p. 350. ISSN 0976-0245

Jabeen, S. Sayeeda and Kavitha, M. (2019) A Study on Customer Preferences on Green Marketing. Indian Journal of Public Health Research & Development, 10 (1). p. 211. ISSN 0976-0245

Sharmila, R and Kavitha, M. (2018) Effectiveness of social media marketing. Indian Journal of Public Health Research & Development, 9 (11). p. 192. ISSN 0976-0245

Sharmila, R. and Kavitha, M. (2018) A study on customer experience in E-Tailing and retailing. Indian Journal of Public Health Research & Development, 9 (9). p. 375. ISSN 0976-0245

Pratiksha, S. and Kavitha, M. (2023) Survey on impact of green blockchain in green marketing—Chennai city. In: Green Blockchain Technology for Sustainable Smart Cities. Elsevier, pp. 303-323.