Items where Author is "Thaiyalnayaki, M."

Amudha, K. and Thaiyalnayaki, M. (2025) Consumer Involvement and Purchase Pattern of Organic Food ‎Products in Chennai City. International Journal of Accounting and Economics Studies, 12 (SI-1). pp. 447-451. ISSN 2309-4508

E, Sumidha and P, Murugan and S, Vasantha and D, Vimala and K, Anitha and Thaiyalnayaki, M. (2025) Enhancing HR Analytics Using DNN-SVM Hybrid Model: A Strategic Approach to Decision-Making. In: 2025 International Conference on Networks and Cryptology (NETCRYPT), New Delhi, India.

Lakshmi, K Maha and Thaiyalnayaki, M. (2025) Analyzing the Effect of Employee Retention Approaches in IT Companies in Chennai. Indian Journal of Information Sources and Services, 15 (1). pp. 350-356. ISSN 2231-6094

Kamala, S and Thaiyalnayaki, M. (2025) Impact of Information Sources on Consumer Satisfaction Towards Two-Wheelers with Special Reference to Chennai City. Indian Journal of Information Sources and Services, 15 (1). pp. 345-349. ISSN 2231-6094

Arjun, A. and Thaiyalnayaki, M. (2025) AN ANALYSIS OF CUSTOMER SATISFACTION TOWARDS HERO BIKES A STUDY AT TKR MOTORS PRIVATE LIMITED, PANRUTI. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,.

Amudha, K. and Thaiyalnayaki, M. (2025) CONSUMER INVOLVEMENT AND PURCHASE PATTERN OF ORGANIC FOOD PRODUCTS IN CHENNAI CITY. Journal of Rare Cardiovascular Diseases, 5 (55). ISSN 2299-3711

Amudha, K. and Thaiyalnayaki, M. (2025) Consumer involvement and purchase pattern oforganic food productsinchennai city. In: Indian economic progress towards achieving theSDGs in collaborarionwith The Indian Economic Association.

Aparna, R. and Thaiyalnayaki, M. (2025) THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF AGRICULTURAL PRODUCTS IN CHENNAI. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

Sumidha, E. and Thaiyalnayaki, M. and Seethu, John and Anish, B. (2025) Entrepreneurship. BR PUBLICATION HOUSE. ISBN ‎ 978-8199000179

Thaiyalnayaki, M. and JANANEE, B. and KOTTEESWARAN, M. (2025) FINANCIAL MARKETS AND INVESTMENT STRATEGIES. RG INTERNATIONAL PUBLICATION. ISBN 978-93-48151-43-8

Balasubramani, A. and Thaiyalnayaki, M. (2025) A STUDY OF PERFORMANCE APPRAISAL IN JAIPURIA SILK MILLS PRIVATE LIMITED AT BANGALORE. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

Bavani, R. and Thaiyalnayaki, M. (2025) A STUDY ON CONSUMER BEHAVIOUR AND CREDIT CARD IN CHENNAI. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

Duimon, T. and Thaiyalnayaki, M. (2025) A STUDY ON CUSTOMER SATISFACTION IN RETAIL AUTOMOBILE BATTERY AND INVERTER SECTOR. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

Ajay, R. and Thaiyalnayaki, M. (2025) A STUDY ON CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING: WITH SPECIAL REFERENCE TO LENSKART IN CHENNAI. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

Gokulakrishnan, K. and Thaiyalnayaki, M. (2025) A STUDY ON CUSTOMER SATISFACTION WITH REFERENCE TO BAJAJ AUTO LTD. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

Aditya Sharma, R. and Thaiyalnayaki, M. (2025) A Study on Consumer Satisfaction and Brand Preference Towards Reliance Jio. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

Padmapriya, S. and Thaiyalnayaki, M. (2025) The impact of digital marketing on Indias economic transformation and SDG Achievement. In: Indian economic progress towards achieving theSDGs in collaborarionwith The Indian Economic Association.

Aayishakani, A. R. and Thaiyalnayaki, M. (2025) The role of E-Commerce and security challengeson Indias Economic progress towards achieving the sustainable development. In: Indian economic progress towards achieving theSDGs in collaborarionwith The Indian Economic Association.

Krishnariya, K. K. and Thaiyalnayaki, M. (2025) A study on building customer relationships through socialmedia. In: Indian economic progress towards achieving theSDGs in collaborarionwith The Indian Economic Association.

Devi, Brindha and Thaiyalnayaki, M. and Vasantha, S. (2024) Strategic Management of AI-Enhanced Alzheimer's Disease Prediction Models: Navigating Ethical and Regulatory Frontiers. In: AI-Driven Alzheimer's Disease Detection and Prediction. IGI Global, pp. 131-146.

Seethu, John and Thaiyalnayaki, M. (2024) Customer satisfaction in retail services: a study with reference to Kottayam district in Kerala. Salud, Ciencia y Tecnología - Serie de Conferencias, 3. p. 907. ISSN 2953-4860

Benil, Dani Alexander and Vasantha, S. and Thaiyalnayaki, M. (2024) From a wealth management career to employee career success satisfaction: exploring the mediating role of job competency. Salud, Ciencia y Tecnología - Serie de Conferencias, 3. p. 903. ISSN 2953-4860

Vimaladhevi, N. and Thaiyalnayaki, M. (2024) Influence of reference groups of brand connectivity of consumers. Salud, Ciencia y Tecnología - Serie de Conferencias, 3. p. 909. ISSN 2953-4860

Thaiyalnayaki, M. and Brindha Devi, E (2024) PRINCIPLES OF MANAGEMENT. JSR PUBLICATION. ISBN 978-93-6226-515-9

Andal, V and Thaiyalnayaki, M. (2024) A Study on Factors Influencing Income Generation of Women Entrepreneurs through Shgs in Kanchipuram District. The Indian Economic Journal, 4 (2). ISSN 0019-4662

Thaiyalnayaki, M. and Andal, V (2023) Challenges and Opportunities Faced by the Youth in Start up Business. The Indian Economic Journal. ISSN 0019-4662

Amudha, K. and Thaiyalnayaki, M. (2023) Consumer Involvement and Purchase Pattern of Organic Food Products in Chennai City. Tuijin Jishu/Journal of Propulsion Technology, 44 (4). ISSN 1001-4055

Sujatha, T. and Thaiyalnayaki, M. and ANDAL, V. (2023) PHILOSOPHY OF EDUCATION IN TRADITIONAL AND MODERN EDUCATION. In: CONFERENCE PROCEEDINGS ON A TWO DAY INTERNATIONAL CONFERENCE ON REFORMS AND TRANSFORMATION IN INDIAN HIGHER EDUCATION TOWARDS GLOBAL STANDARDS (ICRTIHE-GS-2023).

Amudha, K. and Thaiyalnayaki, M. (2023) A STUDY ON THE CONSUMER INVOLVEMENT AND PURCHASE PATTERN OF ORGANIC FOOD PRODUCT IN CHENNAI CITY. SOUTH INDIA JOURNAL OF SOCIAL SCIENCES, 21 (17). ISSN 0972 – 8945

Anish B, Bhaskaran and Thaiyalnayaki, M. (2022) Consumer preferences on green marketing products in Chennai city. NEUROQUANTOLOGY, 20 (15). ISSN 1303-5150

MUTHARASI, K. and Thaiyalnayaki, M. (2022) EMPLOYEES MORALE – A STUDY WITH REFERENCE TO DHARANI GINNING FACTROY, KANCHEEPURAM. Journal of the Oriental Institute, 71 (1). ISSN 0030-5324

Jenifer Ezhilarasi, M. and Thaiyalnayaki, M. (2022) IMPACT OF CELEBRITY ENDORSEMENT ON PURCHASE DECISION PATTERN – A STUDY WITH REFERENCE TO CONSUMERS OF PERSONAL CARE PRODUCTS IN CHENNAI CITY. NEUROQUANTOLOGY, 20 (15). ISSN 1303-5150

MUTHARASI, K. and Thaiyalnayaki, M. (2022) IMPACT OF EMPLOYEE MORALE ON ORGANISATIONALDEVELOPMENT – A STUDY WITH REFERENCE TO MANUFACTURINGCOMPANIESIN ANDAROUNDCHENNAI. NeuroQuantology, 20 (11). ISSN 1303-5150

Seethu, John and Thaiyalnayaki, M. (2022) IMPACT OF SERVICE QUALITY OF RETAIL SUPER MARKETS ON CUSTOMER SATISFACTION- A STUDY WITH REFERENCE TO CHENNAI CITY. ANNALS OF FOREST RESEARCH, 65 (1). ISSN 2065-2445

Jenifer Ezhilarasi, M. and Thaiyalnayaki, M. (2022) A STUDY ON CELEBRITY ENDORSED ADVERTISEMENT EFFECTIVENESS TOWARDS COSMETIC PRODUCTS WITH SPECIAL REFERENCE TO NORTH CHENNAI. Turkish Journal of Physiotherapy and Rehabilitation, 32 (3). ISSN 2651-4451

MUTHARASI, K. and Thaiyalnayaki, M. (2022) A STUDY ON EMPLOYEES' MORALE IN MANUFACTURING COMPANIES- IN AND AROUND CHENNAI. NeuroQuantology, 20 (6). ISSN 1303-5150

MUTHARASI, K. and Thaiyalnayaki, M. (2022) A Study on Employees' Morale in Manufacturing Companies- In And Around Chennai. A Study on Employees' Morale in Manufacturing Companies- In And Around Chennai., 6 (4).

Thaiyalnayaki, M. (2021) HUMAN RESOURCE MANAGEMENT. ARCHERS & ELEVATORS PUBLISHING HOUSE. ISBN 978-93-94958-21-0

Jenifer Ezhilarasi, M. and Thaiyalnayaki, M. (2021) A STUDY ON THE EFFECTIVENESS OF CELEBRITY-ENDORSED ADVERTISEMENTS IN COSMETICS PRODUCTS: A STUDY WITH SPECIAL REFERENCE TO GREATER CHENNAI. Design Engineering, 9. ISSN 0011-9342

Jananee, B and Thaiyalnayaki, M. (2019) Derivation of Organizational Developments from Human Resources-An Evidence from it Sector in Chennai Region. International Journal of Engineering and Advanced Technology, 8 (5s3). pp. 349-352. ISSN 22498958

Gayathri,, K. and Thaiyalnayaki, M. (2019) Attrition of Employees of Information Technology (It) Companies in Bangalore City. International Journal of Innovative Technology and Exploring Engineering, 8 (9S3). pp. 1225-1228. ISSN 2278-3075

Chandrachud, S. and Thaiyalnayaki, M. (2019) Emotional Intelligence and Performance of Manager in Manufacturing Industries (With special reference to Automobile Industry). Indian Journal of Public Health Research & Development, 10 (1). p. 85. ISSN 0976-0245

Charulakshmi, T. and Thaiyalnayaki, M. (2019) A Study on Problems Faced b y The w omen Entrepreneur i n Kancheepuran District. International Journal of Recent Technology and Engineering (IJRTE), 7 (6SS). ISSN 2277-3878

Thaiyalnayaki, M. and Reddy, G. Divakara (2018) A Brief Analysis on Dividend Payout Vs Promoters Share in Corporate Firms. Indian Journal of Public Health Research & Development, 9 (2). p. 19. ISSN 0976-0245

Chandrachud, S and Thaiyalnayaki, M. (2018) Emotional Intelligence and Performance of Manager in Manufacturing Industries. Indian Journal of Public Health Research & Development, 9 (5). p. 344. ISSN 0976-0245

Thaiyalnayaki, M. and Divakara Reddy, G. (2017) Exploring Liquidity Risk Management in Payment SYSTEM: In Search of Profitability. International Journal of Economic Research, 14 (10). ISSN 0972-9380

Vasantha, S. and Thaiyalnayaki, M. (2015) Challenges of Women Self Help Group Members towards Marketing. International Journal of Applied Engineering Research.

Vijay Dilip, Somase and Mani Maheswaran, V. and Thaiyalnayaki, M. and Jenifer Ezhilarasi, M. Cost Accounting. JSR PUBLICATION. ISBN 978-93-6226-591-3

Brindha Devi, - and Thaiyalnayaki, M. and Vasantha, S. Strategic Management of AI- Enhanced Alzheimer's Disease Prediction Models: Navigating Ethical and Regulatory Frontiers. In: Strategic Management of AI-Enhanced Alzheimer’s Disease Prediction Models. IGI Global.