Items where Author is "SHABNAM, A"

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CHITRA, V and SHABNAM, A (2025) INFLUENCE OF AI-PERSONALIZED COSMETIC BRANDING ON CUSUMER PERCEPTION, LOYALTY AND REGIONAL ADOPTION IN TAMIL NADU. The Indian Economic Journal, 6 (4). pp. 21-26. ISSN 0019-4662

CHITRA, V and SHABNAM, A (2025) IMPACT OF DIGITAL MARKETING STRATEGIES ON CONSUMER SATISFACTION THROUGH EMPIRICAL ANALYSIS. In: DIGITAL TRANSFORMATION IN COMMERCE, 30.7.2025, CHENNAI.

CHITRA, V and SHABNAM, A BRAND EXPERIENCE AND CUSTOMER LOYALTY: INTEGRATING QUALITATIVE INSIGHTS AND QUANTITATIVE MEASUREMENT. In: INTERNATIONAL CONFERENCE ON PANORAMIC ADVANCEMENT IN BUSINESS PARADIGM, INTERNATIONAL CONFERENCE ON 23.1.2026, CHENNAI.

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