Items where Author is "Bala Ruby, V"

Article

Bala Ruby, V (2026) Sustainable digital marketing Green branding and Consumer Engagement. Sustainable Innovations in Management in the Digital Transformation Era. pp. 107-111. ISSN 9781003684497

Suvarna Raagavendaran, S and Bala Ruby, V and Vinayagam, A and Devika, N and Bhuvaneswari, S and Jasperjemina, G D (2026) Explainable AI-Integrated Fiscal Impact Prediction Framework for Budget Planning. International Conference on Science Technology Engineering and Mathematics, 1 (1): 1. pp. 1-6. ISSN 11374758

Chelluru Srinivas Uday Abhijit, Abhijit and Bala Ruby, V (2026) A Study on Economic Empowerment and Autonomy Among Women Teachers in Vizianagaram. IJDDT, 16 (3s). pp. 145-147.

Chelluru Srinivas Uday Abhijit, Abhijit and Bala Ruby, V (2026) Environmental Mastery And Socioeconomic Status Of Women Teachers In Andhra Pradesh. IJDDT, 16 (4s). pp. 122-125.

Shemeem, K H and Bala Ruby, V (2025) Economic stability perception among Keralites in Gulf countries: A comparative study of Saudi Arabia and Oman. Conference proceedings. pp. 182-187. ISSN 978-93-94293-68-7

Shemeem, K H and Bala Ruby, V (2025) The Employment Life of Indian Expatriates in the GCC: A Study on Job Satisfaction, Stress, and Respect. IJDDT, 16 (3s). pp. 151-155.

Akhtarul, Aman and Bala Ruby, V (2025) A study on health financing and Equity: Foundations for building fair health systems. Conference proceedings. pp. 194-197. ISSN 978-93-94293--68-7

Shareef, T E and Bala Ruby, V (2025) A study on economic evaluation of healthcare programmes. Conference proceedings. pp. 98-102. ISSN 978-93-94293-68-7

Akhtarul Aman, C H and Bala Ruby, V (2025) Employment: Self Esteem and Human Dignity: A psychological perspective. The Indian Economic Journal, 5 (A). pp. 334-337.

Bala Ruby, V (2025) An analysis of Tax Buoyancy and Elasticity in Tamil Nadu. The Indian Economic Journal, 6.

Shemeem, K H and Bala Ruby, V (2025) The socio-cultural satisfaction of Indian Expatriates in Gulf Co-Operation (GCC) Countries: A gendered analysis. The Indian Economic Journal, 5 (c). pp. 1768-1773.

Chelluru Srinivas Uday Abhijit, Abhijit and Bala Ruby, V (2025) Empowering Education: The role of human capital development in advancing women's leadership in teaching India - Some case studies. The Indian Economic Jurnal, 5 (c).

Bhanja, Amit Kumar and Mittal, Arun and Chowdhury, Soummya and Bala Ruby, V and Chaudhry, Manmohan (2025) AI and ML in Marketing: Enhancing Consumer Engagement and Personalization. 2025 International Conference on Computational Engineering, Sensing Technology and Management (ICCETM). pp. 1-6.

Shemeem, K H and Bala Ruby, V (2025) Cultural Satisfaction: An Analysis of Indian Expatriates in the GCC. IJDDT, 16 (4s). pp. 117-121.

Conference or Workshop Item

Chelluru Srinivas, Uday Abhijit and Bala Ruby, V (2025) Assessing the economic impact of AIDS in Andhra Pradesh: A comprehensive analysis of Healthcare cost, productivity loss and Socio Economic consequences. In: ONE DAY INTERNATIONAL SEMINAR ON " NEW PARADIGMS IN HEALTH ECONOMICS".

Book

Bala Ruby, V (2025) Digital Economics. Self.

Bala Ruby, V (2025) Macro Economics II. Veritaz International Press. ISBN 9788199524798

Bala Ruby, V and Nivedita, Pandey and Arun Kant, Painoli and Smriti Tandon, Gupta (2025) Human Resource Management. BR international. ISBN 9789362949356

Bala Ruby, V and Parimal, Kumar and Padmakar, S Gadage and Kinjalkumar, N Mistri (2025) Marketing Management. BR international.