A Study on Marketing Prospects in Promoting Cultural Tourism in Tamil Nadu

Globally Tamil Nadu is well thought-out to be a place of cultural and historical values.Promotion of these cultural tourism products enhances the respect of the state among thedomestic and foreign touristers. This tentative study was anticipated to enumerate the culturalimportance and significance of the state and understand the promotional actives to developthe marketing strategies. Interviews were conducted among the tourist, tourism employees,agencies and other government tourist personnel to bring out the possible understandings anddeveloping the strategies about cultural tourism in Tamil Nadu. The study invokes anoutcome to develop knowledge and inhibit the importance of these cultural sites among theyoungsters and modernisation of these tourism products with an appropriate market mix uponthe customer requisition improves the cultural tourism in Tamil Nadu. KEY WORDS: Culture, Marketing, Promotion, Tourism & Tamil Nadu