A Study on Consumer Preference Towards Healthy Breakfast and Nutritious Beverages in Luxury Hotels of Chennai

The hospitality industry in Chennai has undergone substantial transformation due to increasing
consumer awareness regarding health, wellness, and nutritional food consumption. Modern travellers and
urban consumers are increasingly inclined toward healthy breakfast options and nutritious beverages
while staying in luxury hotels. The demand for wellness-oriented dining experiences has encouraged
luxury hotels in Chennai to redesign their breakfast menus by incorporating organic foods, low-calorie
meals, plant-based dishes, functional beverages, and customized nutritional offerings. This research article
examines consumer preferences toward healthy breakfast and nutritious beverages in luxury hotels in
Chennai and evaluates the factors influencing customer satisfaction, purchasing behaviour, and loyalty.
The study adopts a descriptive research methodology using both primary and secondary data sources. Data
were collected from guests visiting luxury hotels in Chennai through structured questionnaires and
informal discussions. The findings indicate that health consciousness, nutritional value, freshness,
hygiene, menu variety, taste, and presentation significantly influence customer preferences toward healthy
breakfast services. The research further reveals that consumers are willing to spend premium prices for
quality healthy food and beverages in luxury hotels because they associate such offerings with wellness,
safety, and superior hospitality experiences. The study concludes that luxury hotels in Chennai can
improve customer retention, brand positioning, and revenue generation by focusing on innovative healthy
breakfast concepts and wellness-based beverage programs.