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POORANI, K and Vetrivel, M (2026) ROLE OF SOCIAL MEDIA IN SHAPING GREEN CONSUMER BEHAVIOUR IN CHENNAI CITY. In: International Conference on ARTIFICIAL INTELLIGENCE AS A TRANSFORMATIONAL TOOL IN BUSINESS RESEARCH, 27.02.2026, BWDA.

Poorani, K and vetrivel, M (2026) Marketing Strategies for Circular Economy Products. In: INTERNATIONAL CONFERENCE ON ADVANCED INTERDISCIPLINARY STUDIES, 10.01.2026, chennai.

POORANI, K and Vetrivel, M (2026) A Study on Awareness of Metaverse in E – Commerce Sector among Gen – Z with reference to Chennai City. In: International Conference on Green Capitalism Reimagined: Evolving Ecosystems of Commerce and Sustainability (ICGCREECS, 03.04.2026, Chennai.