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Thanuja, K. and Dhanashree, G. S. (2025) CHALLENGES AND POSSIBILITIES OF SUPPLY CHAIN MANAGEMENT WITH AI INTEGRATION. In: Artificial Intelligence and Machine Learning in Business: Pioneering the Future of Commerce. SS PUBLISHING HOUSE. ISBN 978-81-967219-4-7

H. Kamilah, Banu and Jayakani, S. (2022) CHANGE IN PURCHASING PATTERN OF CONSUMER IN RELATION TO ONLINE SHOPPING. In: International Conference on International Inflation, Economics, Financial Turbolance and the Indian Strategy to tackle the Current Scenario.

Dhanashree, G. S. (2022) WOMEN PERCEPTION TOWARDS SALES PROMOTIONAL TOOLS AMONG PACKAGED PRODUCTS IN TIRUNELVELI DISTRICT. In: International Conference on International Inflation, Economics, Financial Turbolance and the Indian Strategy to tackle the Current Scenario.

Dhanashree, G. S. and H. Kamilah, Banu (2025) CHALLENGES FACED BY TEACHERS IN HIGHER EDUCATION. In: National Conference on National Education Policy 2020 : Challenges and Opportunities for Higher Education Institutions in India.

H. Kamilah, Banu and Dhanashree, G. S. (2025) India’s Path to Women’s Empowerment: A Sustainable Development Perspective. International Journal of Science Technology and Management, 14 (2). ISSN 2394-1537

Dhanashree, G. S. and H. Kamilah, Banu (2025) AN EVALUATING GREEN MARKETING TECHNIQUES ADOPTED BY THE AUTOMOBILE SECTOR IN CHENNAI CITY. International Journal of Science Technology and Management, 14 (2). ISSN 2394-1537

Dhanashree, G. S. (2023) A STUDY ON BUYING BEHAVIOUR TOWARDS GREEN PRODUCTS. International Journal of Multidisciplinary Research in Arts, Science and Technology, 1 (4). 01-06. ISSN 2584-0231

Dhanashree, G. S. (2023) A STUDY ON EMPLOYEE RETENTION STRATEGIES OF MULTI NATIONAL COMPANIES IN CHENNAI CITY. Business, Management and Economics Engineering, 21 (1). ISSN 2669-2481

Dhanashree, G. S. and Vetrivel, M. (2022) A STUDY ON BUYING BEHAVIOUR TOWARDS GREEN PRODUCTS IN TIRUNELVELI CITY. NEUROQUANTOLOGY, 20 (15). ISSN 1303-5150

H. Kamilah, Banu and Dhanashree, G. S. (2025) ARTIFICIAL INTELLIGENCE AND ITS INFLUENCE ON BUSINESS PRICING AND MARKET DYNAMICS. In: Artificial Intelligence and Machine Learning in Business: Pioneering the Future of Commerce. SS PUBLISHING HOUSE. ISBN 978-81-967219-4-7

Ramya, P. and Dhanashree, G. S. (2025) Data analytics of green marketing strategies in the financial performance of selected automobile industries of Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Ramya, P. and Dhanashree, G. S. (2025) ENCOURAGING FAIR LABOUR PRACTICES, COMMUNITY DEVELOPMENT AND EMPLOYEE WELFARE. In: Impact Analysis of HRM Practices in the IT Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE. ISBN 978-83-90956-86-9

Dhanashree, G. S. and H. Kamilah, Banu (2025) GREEN HUMAN RESOURCE MANAGEMENT. In: Impact Analysis of HRM Practices in the IT Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE. ISBN 978-83-90956-86-9

Dhanashree, G. S. and H. Kamilah, Banu (2023) RECENT BUSINESS TRENDS AND CHANGES IN RETAIL SECTOR. Shodha Prabha.

Dhanushree, G. S. and H. Kamilah, Banu (2024) REVOLUTIONIZING CUSTOMER ENGAGEMENT THROUGH HYPER-PERSONALIZATION IN THE DIGITAL ERA. In: New Entrepreneurial Trends in Business Marketing Knowledge. 720 Degree Publication.

H. Kamilah, Banu and Dhanushree, G. S. (2024) AUGMENTED REALITY IN ONLINE RETAILING BRIDGING DIGITAL CONVENIENCE WITH PHYSICAL PRODUCT INTERACTIONS. In: New Entrepreneurial Trends in Business Marketing Knowledge. 720 Degree Publication.

Dhanushree, G S and H. Kamilah, Banu (2023) A STUDY ON EMPLOYEE RETENTION STRATEGIES OF MULTI NATIONAL COMPANIES IN CHENNAI CITY. JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI.

Dhanushree, G S and H. Kamilah, Banu (2024) A STUDY ON THE IMPACT OF GST ON CONSTRUCTION PROJECTS IN CHENNAI CITY. SELP Journal of Social Science - A Blind Review, XV (55).

H. Kamilah, Banu and Dhanashree, G. S. (2024) Impact of E-HRM in the organization Growth of Information Technology Sector. In: 2024 2nd International Conference on Recent Advances in Information Technology for Sustainable Development (ICRAIS), Manipal, India.

Thanuja, K. and Dhanashree, G. S. (2025) Data analytics on online grocery shopping behaviour of selected customers in Chennai City. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.