Browse by Employee ID

Manikandan, V and Sunantha, P (2025) A STUDY ON CONSUMER PERCEPTION TOWARDS DIET FOOD PRACTICES WITH REFERENCE TO CHENNAI CITY. In: Indian Economic Association 108th Conference.

Senthil, M and Sunantha, P (2026) EXPLORING BRAND PREFERENCE DETERMINANTS AMONG GENERATION Z CONSUMERS IN CHENNAI. In: 1st International Virtual Conference On Global Sustainable Management and Technologies, 3 June 2026, Dwijendra University, Bali, Indonesia.

UNSPECIFIED1 (2026) A NOVEL MACHINE LEARNING APPROACH FOR EFFECTIVE STOCK MARKET TREND FORECASTING. 202641021636 A.

Senthil, M and Meenakshi, A and Vennilaa Shree, S and Sunantha, P (2026) A STUDY ON CUSTOMER PERCEPTION TOWARDS USE OF BATA SHOES AMONG COLLEGE STUDENTS IN CHENNAI CITY. In: International Conference on Scientific Research and Revolution ICSRR 2026.

Uma Maheshwari, S and Sunantha, P (2025) THE RISE OF APP BASED SHOPPING : INSIGHTS INTO YOUUNG CONSUMERS AND DIGITAL DISRUPTION IN CHENNAI'S TEXTILE INDUSTRY. In: Indian Economic Association 108th Conference.

Shailaja, B and Sunantha, P (2025) CUSTOMER RETENTION STRATEGIES FOR ECO-FRIENDLY AND AGRO BASED PRODUCTS IN E-COMMERCE IN REFERENCE TO BENGALURU. In: Indian Economic Association 108th Conference.

SUNANTHA, P E-COMMERCE CONCEPTS & APPLICATIONS. LEILANI KATIE PUBLICATION & PRESS.

Manikandan, V and Sunantha, P (2026) A Study on Consumer Purchase Intention Towards Diary Food Products With Reference to Chennai City. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 36 (2): 1. pp. 1641-1642. ISSN 1053-7899

Senthil, M and Sunantha, P (2026) THE IMPACT OF AI-POWERED DIGITAL MARKETING ON CONSUMER PURCHASE INTENTION IN QUICK COMMERCE (WITH SPECIAL REFERENCE TO CHENNAI CITY). INTERNATIONAL JOURNAL OF PROGRESSIVE RESEARCH IN ENGINEERING MANAGEMENT AND SCIENCE (IJPREMS), 6: 10. pp. 1162-1168. ISSN 2583-1062