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Vennilaa Shree, S and Meenakshi, A and JAYAKANI, S and VENNILA FATHIMA RANI, S and Sunantha, P and TAIBANGNGANBI, N and Mythili, G. and Vanitha, P and Senthil, M and AISHWARYA, S and CHANDRAN, M (2026) A NOVEL MACHINE LEARNING APPROACH FOR EFFECTIVE STOCK MARKET TREND FORECASTING. A NOVEL MACHINE LEARNING APPROACH FOR EFFECTIVE STOCK MARKET TREND FORECASTING.

Senthil, M and Meenakshi, A and Vennilaa Shree, S and Sunantha, P (2026) A STUDY ON CUSTOMER PERCEPTION TOWARDS USE OF BATA SHOES AMONG COLLEGE STUDENTS IN CHENNAI CITY. International Conference on Scientific Research and Revolution ICSRR 2026,.

Uma Maheshwari, S and Sunantha, P (2025) THE RISE OF APP BASED SHOPPING : INSIGHTS INTO YOUUNG CONSUMERS AND DIGITAL DISRUPTION IN CHENNAI'S TEXTILE INDUSTRY. In: Indian Economic Association 108th Conference.

MANIKANDAN, V and SUNANTHA, P A STUDY ON CONSUMER PERCEPTION TOWARDS DIET FOOD PRACTICES WITH REFERENCE TO CHENNAI CITY. In: Indian Economic Association 108th Conference.

SHAILAJA, B and SUNANTHA, P CUSTOMER RETENTION STRATEGIES FOR ECO-FRIENDLY AND AGRO BASED PRODUCTS IN E-COMMERCE IN REFERENCE TO BENGALURU. In: Indian Economic Association 108th Conference.

SUNANTHA, P E-COMMERCE CONCEPTS & APPLICATIONS. LEILANI KATIE PUBLICATION & PRESS.