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Mutyala, Sridurga and Murugesan, D (2025) DIGITAL ACCESS, MOBILE BANKING SERVICES, AND FINANCIAL EMPOWERMENT: INSIGHTS FROM A SURVEY OF URBAN YOUTH IN INDIA. RESEARCH EXPLORER, 14 (49). pp. 37-41. ISSN 2349-1647

Swathi Pradeeba, P. and Murugesan, D (2025) A Perspective of Consumer Psychology on the Impact of Storytelling Techniques in Digital Marketing on Brand Loyalty. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. kdpublications.in, CHENNAI, pp. 164-174. ISBN 978-93-47336-48-5

Murugesan, D (2025) Sustainable Industrial Growth in Emerging Indian Economies: Opportunities and Challenges. The Indian Economic Journal, 3 (2): 112. pp. 1017-1022. ISSN 0019-4662

Murugesan, D and Nithya, R (2025) Enhancing Customer Experiences Through Technological Innovations in Retail. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. 13 . Kripa-Drishti Publications, Pune, Maharashtra, India, pp. 90-95. ISBN 978-93-47336-48-5

Murugesan, D and Kumaresan, R (2025) Streamlining Business Operations Through a Time Study Driven Approach to Product Lifecycle Management Process Optimization. In: DIGITAL ENTREPRENEURS' GUIDE TO ENGLISH: COMMUNICATING IN THE ONLINE MARKETPLACE. 14 . Kripa-Drishti Publications, Maharashtra, India., pp. 100-106. ISBN 978-93-47336-20-1

Mutyala, Sridurga and Murugesan, D (2025) Socio-Economic Determinants of Digital Financial Service Adoption in India: Insights from a Quantitative Study. In: INTERNATIONAL CONFERENCE PROCEEDINGS ON EMERGING TRENDS IN MULTIDISCIPLINARY RESEARCH AND TECHNOLOGY, 18-08-2025, Chennai.

Murugesan, D and Saranya, T (2025) ARTIFICIAL INTELLIGENCE IN MARKETING: EXPLORING CURRENT AND FUTURE TRENDS. In: INTERNATIONAL CONFERENCE ON APPLICATION OF AI IN BUSINESS AND TECHNOLOGY, 30-08-2025, Chennai.

Murugesan, D and Krishnan, A (2025) A STUDY ON FINANCIAL PLANNING OF SALARIED EMPLOYEES AND THEIR TAX PLANNING STRATEGIES IN CHENNAI CITY. SELP Journal of Social Science, 16 (63). pp. 80-87. ISSN 2349-1655

Krishnan, A and Murugesan, D (2025) PROBLEMS AND CHALLENGES OF ENTREPRENEURS TOWARDS SIDCO INDUSTRIES IN CHENGALPATTU DISTRICT, TAMILNADU. SELP Journal of Social Science, 16 (63). pp. 57-64. ISSN 2349-1655

Mutyala, Sridurga and Murugesan, D (2025) Digital Finance for All: Mobile Banking’s Role in Advancing Financial Inclusion. International Journal of Current Research and Academic Review, 13 (S7). pp. 621-628. ISSN 2347-3215

Mutyala, Sridurga and Murugesan, D (2026) Banking 5.0: AI-Driven Fintech Solutions for Bridging the Digital Divide in India. REST Journal on Banking Accounting and Business, 5 (2). pp. 23-28. ISSN 2583-4746

Revathy, K. and Murugesan, D (2025) An analytical study of customers’ preferences and satisfaction on consumer finance with respect to private sector banks in Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Sangeetha, P and Murugesan, D (2026) FUNDAMENTAL ANALYSIS OF BANNARI AMMAN SUGARS LIMITED, TAMIL NADU: EVIDENCE FROM FINANCIAL ASSESSMENT. MSW MANAGEMENT, 36 (01). pp. 2469-2472. ISSN 1053-7899

Sangeetha, P and Murugesan, D (2025) FUNDAMENTAL ANALYSIS OF THE SELECTED SUGAR INDUSTRIES IN TAMIL NADU: A CASE STUDY. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 35 (02). pp. 2794-2799. ISSN 1053-7899

Murugesan, D and Swathi Pradeeba, P. (2025) INDIA'S MODERN EDUCATION SYSTEM AND ITS DEVELOPMENT. In: Impact Analysis of HRM Practices in the IT Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE. ISBN 978-83-90956-86-9

Swathi Pradeeba, P. and Murugesan, D (2025) A Perspective of Consumer Psychology on the Impact of Storytelling Techniques in Digital Marketing on Brand Loyalty. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. https://www.kdpublications.in, Maharashtra, India, pp. 164-174. ISBN 978-93-47336-48-5

Swathi Pradeeba, P. and Murugesan, D (2023) A Study On Effectiveness Of Unethical Advertisement On Children’s Perception – With Special Reference To Chennai City. Journal of Survey in Fisheries Sciences, 10 (2s). pp. 1854-1862. ISSN 1854-1862

Swathi Pradeeba, P. and Murugesan, D (2023) THE IMPACT OFCONSUMERS’ PERCEPTION TOWARDS UNETHICAL PRACTICES IN SOCIAL MEDIA ADVERTISING – WITH SPECIAL REFERENCE TO CHENNAI CITY. European Chemical Bulletin, 12 (4). pp. 8901-8908. ISSN 2063-5346