Items where Division is "Commerce" and Year is 2024

Article

Andal, V and Thaiyalnayaki, M. (2024) A Study on Factors Influencing Income Generation of Women Entrepreneurs through Shgs in Kanchipuram District. The Indian Economic Journal, 4 (2). ISSN 0019-4662

Benil, Dani Alexander and Vasantha, S. and Thaiyalnayaki, M. (2024) From a wealth management career to employee career success satisfaction: exploring the mediating role of job competency. Salud, Ciencia y Tecnología - Serie de Conferencias, 3. p. 903. ISSN 2953-4860

Bhuvaneswari, L and Vijayashree, P (2024) Impact Of Stress Level Factors Towards Job Satisfaction Of Women Employees Working In Selected Banks, Chennai City. Nanotechnology Perceptions.

Bhuvaneswari, L and Vijayashree, P (2024) Influence Of Stress And Coping Strategies Of Women Employees Working In Selected Banks In Chennai City. Nanotechnology Perceptions.

Dhanushree, G S and H. Kamilah, Banu (2024) A STUDY ON THE IMPACT OF GST ON CONSTRUCTION PROJECTS IN CHENNAI CITY. SELP Journal of Social Science - A Blind Review, XV (55).

Dhayanidhi, G. and Devi, Dr.E. Brindha (2024) An Examination of Consumer Knowledge and Satisfaction with Private Sector Bank's E-Banking Services in Chennai. Indian Journal of Information Sources and Services, 14 (3). pp. 226-231. ISSN 22316094

Elumalai, D (2024) Emergency for Digital Financial Services of Fintech Its Literacy and Usage in Tamil Nadu. The Academic, 2 (4): 11603. ISSN 2583-973X

Elumalai, D (2024) Impact of Human Resource Practices with Reference to Montessori School Chennai City. Educational Administration: Theory and Practice, 30 (4): 11595. ISSN 2148-2403

Indhuja, K P and Chandran, M (2024) Investigating the influence of internal corporate social responsibility (ICSR) on work commitment and performance of employees of automobile companies in Chennai. Salud, Ciencia y Tecnología - Serie de Conferencias, 3. p. 893. ISSN 2953-4860

Indubala, E and Chandran, M (2024) A Study On Problems Faced By Corporate Security Investors In Online Share Trading In Chennai City. Educational Administration: Theory and Practice, 30 (1). pp. 701-705. ISSN 2148-2403

Jayakumar, H. and Chandran, M (2024) Impact of Resilience Strategies and Developmental Policies on the Business Performance of Msmes in Krishnagiri District. Journal of Lifestyle and SDGs Review, 4 (4). e04219. ISSN 2965-730X

Jessi, Hema and Chandran, M (2024) Algorithmic Experience of Brand Management on Social Media Platforms. Journal of Lifestyle and SDGs Review, 4 (4). e04223. ISSN 2965-730X

Latha, R S and Chandran, M (2024) Is artificial intelligence really influencing the marketing strategies and consumer behaviour? Salud, Ciencia y Tecnología - Serie de Conferencias, 3. p. 896. ISSN 2953-4860

Lincy, M. Jayanthi Kala and Bella, Dr.K. Majini Jes (2024) Effectiveness of Online Marketing Based Search Engine Advertisements: A Study on Google and Bing in Chennai. Indian Journal of Information Sources and Services, 14 (3). pp. 133-137. ISSN 22316094

Rajalakshmi, A.R. and Jayakani, Dr.S. and Shanmugam, Dr. Harihara and Ramakrishnan, Dr.P.R. (2024) A Study on Green Entrepreneurship and Electronic Word of Mouth: Special Reference with Kanchipuram District. Indian Journal of Information Sources and Services, 14 (3). pp. 270-276. ISSN 22316094

Rajalakshmi, A.R. and Jayakani, S. and Shanmugam, Harihara and Ramakrishnan, P.R. (2024) Green Products and Electronic Word of Mouth: A Study Special Reference with Significance of Environmental Concern, Knowledge and Consciousness. Indian Journal of Information Sources and Services, 14 (4). pp. 79-85. ISSN 22316094

S., Shashila (2024) Role of Emotional Intelligence on Academic Performance of Science and Engineering Research Scholars in Chennai. SELP Journal of Social Science - A Blind Review & Refereed Quarterly Journal, 15 (55): 11718. ISSN 0975-9999

Seethu, John and Thaiyalnayaki, M. (2024) Customer satisfaction in retail services: a study with reference to Kottayam district in Kerala. Salud, Ciencia y Tecnología - Serie de Conferencias, 3. p. 907. ISSN 2953-4860

Suganya, R.V and Vetrivel, M. (2024) Understanding the Importance of Mental Health: Key Insights and Implications. Emperor International Journal of Finance and Management Research, x (8). pp. 88-103. ISSN 2395-5929

Vimaladhevi, N. and Thaiyalnayaki, M. (2024) Influence of reference groups of brand connectivity of consumers. Salud, Ciencia y Tecnología - Serie de Conferencias, 3. p. 909. ISSN 2953-4860

Book Section

Bhuvaneswari, Sayee and Vetrivel, Muralidharan (2024) The Painful Dilemma: The Confounding Effects of Emotions and Rationality on Pain-Driven Decisions - A Neuroeconomics Perspective. In: Behavioral Economics and Neuroeconomics of Health and Healthcare. IGI Global, pp. 279-298.

Devi, Brindha and Thaiyalnayaki, M. and Vasantha, S. (2024) Strategic Management of AI-Enhanced Alzheimer's Disease Prediction Models: Navigating Ethical and Regulatory Frontiers. In: AI-Driven Alzheimer's Disease Detection and Prediction. IGI Global, pp. 131-146.

Dhanushree, G. S. and H. Kamilah, Banu (2024) REVOLUTIONIZING CUSTOMER ENGAGEMENT THROUGH HYPER-PERSONALIZATION IN THE DIGITAL ERA. In: New Entrepreneurial Trends in Business Marketing Knowledge. 720 Degree Publication.

H. Kamilah, Banu and Dhanushree, G. S. (2024) AUGMENTED REALITY IN ONLINE RETAILING BRIDGING DIGITAL CONVENIENCE WITH PHYSICAL PRODUCT INTERACTIONS. In: New Entrepreneurial Trends in Business Marketing Knowledge. 720 Degree Publication.

Kumar, A. V. Senthil and Sivakumar, Pavithra and Chaturvedi, Ankita and Musirin, Ismail Bin and Akula, Venkata Shesha Giridhar and Suganya, R.V and Vanishree, G. and Pillai, Rajani H. and Jagadamba, G. and Kaur, Gaganpreet and Srinivasulu, Asadi and Dulhare, Uma N. (2024) Advancements in Metaverse Security: Phishing Website Detection Through Optimal Feature Selection and Random Forest Classifier. In: Metaverse Security Paradigms. IGI Global Scientific Publishing, pp. 335-374.

Murugesan, D and Swathi Pradeeba, P. (2024) GROWTH AND DEVELOPMENT OF ONLINE SHOPPING IN INDIA. In: New Entrepreneurial Trends in Business Marketing Knowledge. 9789392045431 ed. 720 Degree Research Pvt Ltd..

Suganya, R.V and Venkateshwaran, G. and Kumar, A. V. Senthil (2024) Employee Well Being and Mental Health Support of University Faculties:. In: Developing Managerial Skills for Global Business Success. IGI Global Scientific Publishing, pp. 255-266.

Swathi Pradeeba, P. and Murugesan, D (2024) IMPACT OF CONSUMERS’ PERCEPTION TOWARDS UNETHICAL ADVERTISEMENT OF DIFFERENT INDUSTRIES. In: New Entrepreneurial Trends in Business Marketing Knowledge. 720 Degree Research Pvt Ltd.. ISBN 9789392045431

Swathi Pradeeba, P. and Murugesan, D (2024) Perceptions of Marketing Professionals Regarding the Impact of Artificial Intelligence on Marketing. In: The Ethics of AI: Challenges and Solutions for a Fair Future. Surya Multidisciplinary Publication. ISBN 978-81-972279-5-0

V., Saravana Kumar and M., Kavitha and S., Anantha SivaPrakasam and S., Bavya (2024) Classical Clustering Technique for Segmentation of Skin Cancer Image:. In: Applications of Parallel Data Processing for Biomedical Imaging. IGI, pp. 261-275.

Conference or Workshop Item

Banu, M. Sheerin and Pandian, A. Sevuga and Madhavi, Bindu and Sasikumar, P. and KS, Vishal and Beevi, L Sherin (2024) Blockchain Innovations in Education: Empowering Students with Smart Contracts. In: 2024 2nd International Conference on Disruptive Technologies (ICDT), Greater Noida, India.

H. Kamilah, Banu and Dhanashree, G. S. (2024) Impact of E-HRM in the organization Growth of Information Technology Sector. In: 2024 2nd International Conference on Recent Advances in Information Technology for Sustainable Development (ICRAIS), Manipal, India.

Jayakani, S. and Banu, Rafiya (2024) Strategic Human Resource Management (HRM) in the Digital Economy. In: 2024 First International Conference on Data, Computation and Communication (ICDCC), Sehore, India.

K.S, Devayani. and Kalpana, G. (2024) Assessing the Impact of Artificial Intelligence on the Investment Decisions of Working Women. In: 2024 International Conference on Distributed Systems, Computer Networks and Cybersecurity (ICDSCNC), Bengaluru, India.

Kalpana, G. and Jagadeesan, P. and Balaji, P. (2024) Impact of fiison selected sectoral indices in India. In: INTERNATIONAL CONFERENCE ON EMERGING TRENDS IN ELECTRONICS AND COMMUNICATION ENGINEERING - 2023, 15–17 April 2023, Nandyala, India.

MONIKA, J. and Swathi Pradeeba, P. (2024) EFFECTIVENESS OF AUGMENTED REALITY IN ENHANCING ONLINE SHOPPING EXPERIENCE. In: Proceedings of AMET Global Maritime Summit 2024: Charting the Future of Maritime Excellence,.

NIVEDHA, M. and Swathi Pradeeba, P. (2024) Challenges Faced by IT Employees at Work from Home. In: Charting the Future of Maritime Excellence.

Rajasekar, S. and Jagadeesan, P. (2024) A study on customer satisfaction on non-financial factor considering in digital lending. In: INTERNATIONAL CONFERENCE ON EMERGING TRENDS IN ELECTRONICS AND COMMUNICATION ENGINEERING - 2023, 15–17 April 2023, Nandyala, India.

Ramachandran, Lalitha and S, Shanthana and Gokulakrishnan, A. and Kumar, Sunil and KS, Vishal and Sahaana, G. (2024) Decentralized Financial Stocks Prediction Using Deep Regression Learning. In: 2024 2nd International Conference on Disruptive Technologies (ICDT), Greater Noida, India.

Saranya, M. and Jagadeesan, P. (2024) A study on satisfaction level of individual taxpayer towards e-filing with reference to Chennai district. In: INTERNATIONAL CONFERENCE ON EMERGING TRENDS IN ELECTRONICS AND COMMUNICATION ENGINEERING - 2023, 15–17 April 2023, Nandyala, India.

Book

Thaiyalnayaki, M. and Brindha Devi, E (2024) PRINCIPLES OF MANAGEMENT. JSR PUBLICATION. ISBN 978-93-6226-515-9