Assessing the Impact of Artificial Intelligence on the Investment Decisions of Working Women

Artificial intelligence is revolutionising every
aspect of modern human life from automating daily tasks to
advancing scientific research. AI in finance is reshaping
traditional investment practices by empowering investors to
make informed investment decisions. This research article
investigates the influence of technological advancement and
artificial intelligence (AI) on the investment behaviour of
working women in Kerala. The study examines how working
women perceive and utilise technology and AI in their
investment decisions. Additionally, it seeks to identify barriers
and limitations that may hinder the effective utilisation of
technology and AI in the investment process.