Items where Division is "Commerce" and Year is 2022

Article

Albin, Joe and Suganya, R.V (2022) HR UNLEASHED: THE AI REVOLUTION. IJFANS INTERNATIONAL JOURNAL OF FOOD AND NUTRITIONAL SCIENCES, 11 (10). pp. 3567-3574. ISSN 2319 1775 / 2320 7876

Anish B, Bhaskaran and Thaiyalnayaki, M. (2022) Consumer preferences on green marketing products in Chennai city. NEUROQUANTOLOGY, 20 (15). ISSN 1303-5150

BHARATHI RAJAN, R and Suganya, R.V and PREETHY NAGARAJ, NAGARAJ (2022) THE EFFECTS OF WORKING FROM HOME DURING THE COVID- 19 PANDEMIC ON THE PHYSICAL AND MENTAL WELL-BEING OF KERALA SCHOOL TEACHERS. “Mentoring Faculties in Workplace – Post Covid Effect”. ISSN 978-93-5636-301-4

Charulakshmi, T and Chandran, M (2022) A Relationship Between Ethnocentrism and Purchase Decision Pattern of Consumer in Chennai City. International Journal of Professional Business Review, 7 (5). e0809. ISSN 2525-3654

Dhanashree, G. S. and Vetrivel, M. (2022) A STUDY ON BUYING BEHAVIOUR TOWARDS GREEN PRODUCTS IN TIRUNELVELI CITY. NEUROQUANTOLOGY, 20 (15). ISSN 1303-5150

Elumalai, D (2022) Better Supply Chain Management Designs For Fisheries Cooperative In Tamilnadu. Webology, 19 (2): 11586. ISSN 1735-188X

H. Kamilah, Banu and Jayakani, S (2022) CONSUMPTION OF PACKAGED DRINKING WATER: IMPACT ON BUYING BEHAVIOUR OF THE CONSUMERS. Journal of the Oriental Institute.

H. Kamilah, Banu and Jayakani, S (2022) THE EXPLORATORY RESEARCH ON CONSUMER BEHAVIOURAL PATTERN OF PACKAGED DRINKING WATER WITH SPECIAL REFERENCE TO CHENNAI CITY. NeuroQuantology|, 20 (8).

JENESISZODYKHA, V and Suganya, R.V (2022) An innovative probe into theapplicable motivational techniques in present scenario– with reference to IT employees in Chennai city. NEUROQUANTOLOGY, 20 (15). pp. 1914-1918. ISSN eISSN 1303-5150

Jenifer Ezhilarasi, M. and Thaiyalnayaki, M. (2022) IMPACT OF CELEBRITY ENDORSEMENT ON PURCHASE DECISION PATTERN – A STUDY WITH REFERENCE TO CONSUMERS OF PERSONAL CARE PRODUCTS IN CHENNAI CITY. NEUROQUANTOLOGY, 20 (15). ISSN 1303-5150

Jenifer Ezhilarasi, M. and Thaiyalnayaki, M. (2022) A STUDY ON CELEBRITY ENDORSED ADVERTISEMENT EFFECTIVENESS TOWARDS COSMETIC PRODUCTS WITH SPECIAL REFERENCE TO NORTH CHENNAI. Turkish Journal of Physiotherapy and Rehabilitation, 32 (3). ISSN 2651-4451

MUTHARASI, K. and Thaiyalnayaki, M. (2022) EMPLOYEES MORALE – A STUDY WITH REFERENCE TO DHARANI GINNING FACTROY, KANCHEEPURAM. Journal of the Oriental Institute, 71 (1). ISSN 0030-5324

MUTHARASI, K. and Thaiyalnayaki, M. (2022) IMPACT OF EMPLOYEE MORALE ON ORGANISATIONALDEVELOPMENT – A STUDY WITH REFERENCE TO MANUFACTURINGCOMPANIESIN ANDAROUNDCHENNAI. NeuroQuantology, 20 (11). ISSN 1303-5150

MUTHARASI, K. and Thaiyalnayaki, M. (2022) A STUDY ON EMPLOYEES' MORALE IN MANUFACTURING COMPANIES- IN AND AROUND CHENNAI. NeuroQuantology, 20 (6). ISSN 1303-5150

MUTHARASI, K. and Thaiyalnayaki, M. (2022) A Study on Employees' Morale in Manufacturing Companies- In And Around Chennai. A Study on Employees' Morale in Manufacturing Companies- In And Around Chennai., 6 (4).

Nalini, Mohana and Chandran, M (2022) E-COMMERCE TREND IN DEVELOPING COUNTRIES: A CASE STUDY OF CHENNAI. Journal of the Oriental Institute. pp. 60-65.

Palanisamy, Vadivel and Kannan, R. Rajesh and Sarika, P. and Vasantha, S. and Ansari, S. Thameemul (2022) Consumer Behaviour Towards Usage of Mobile Banking: An Investigative Analysis. ECS Transactions, 107 (1). pp. 9465-9474. ISSN 1938-5862

Seethu, John and Thaiyalnayaki, M. (2022) IMPACT OF SERVICE QUALITY OF RETAIL SUPER MARKETS ON CUSTOMER SATISFACTION- A STUDY WITH REFERENCE TO CHENNAI CITY. ANNALS OF FOREST RESEARCH, 65 (1). ISSN 2065-2445

Shanmugam, RM and Chandran, M (2022) A relationship between service quality and customer satisfaction in e-banking services- a study with reference to commercial banks in Chennai City. International Journal of Professional Business Review, 7 (3). e0490. ISSN 2525-3654

Suganya, R.V and Brindha Devi, E and SUGANYA, S (2022) Management of stress and its effect on productivity in the workplace. NEUROQUANTOLOGY, 20 (10). pp. 11873-11877. ISSN 1303-5150

Suganya, R.V and vetrivel, M (2022) EXPLORING FACTORS OF INTRISNIC AND EXTRINSIC MOTIVATION - A STUDY FOCUS TO SELECTED PRIVATE SECTORS IN CHENNAI CITY. COMMERCE TODAY, 17 (1). ISSN 09757775

Sunantha, P and Chandran, M (2022) AN EVOLUTION OF MOBILE COMMERCE – A THEORETICAL APPROACH. Journal of the Oriental Institute, 71 (1). pp. 74-77. ISSN 0030-5324

Sunantha, P and Chandran, M (2022) study on customer satisfaction towards digital marketing. International journal of health sciences. pp. 9943-9949. ISSN 2550-6978

Vijayashree, P and MajiniJes Bella, K and Ramyasri, M. D (2022) FACTORS INFLUENCING THE JOB SATISFACTION OF WOMEN EMPLOYEES IN EDUCATIONAL INSTITUTIONS – A STUDY WITH REFERENCE TO CHENGALPET DISTRICT. Journal of Pharmaceutical Negative Results. pp. 2546-2556. ISSN 0976-9234

Conference or Workshop Item

Begum, Rafia and Indira, K. (2022) A study on the factors influencing social media advertisement. In: INTERNATIONAL CONFERENCE ON ADVANCES IN MATERIALS, COMPUTING AND COMMUNICATION TECHNOLOGIES: (ICAMCCT 2021), 10 April 2020, Kanyakumari, India.

Dhanashree, G. S. (2022) WOMEN PERCEPTION TOWARDS SALES PROMOTIONAL TOOLS AMONG PACKAGED PRODUCTS IN TIRUNELVELI DISTRICT. In: International Conference on International Inflation, Economics, Financial Turbolance and the Indian Strategy to tackle the Current Scenario.

H. Kamilah, Banu and Jayakani, S. (2022) CHANGE IN PURCHASING PATTERN OF CONSUMER IN RELATION TO ONLINE SHOPPING. In: International Conference on International Inflation, Economics, Financial Turbolance and the Indian Strategy to tackle the Current Scenario.

Reddy, G Divakara and Saxena, Shweta and Eliza, a and Isabels, K.Ruth and Rathnakar, G. and Turar, Uzakbayev (2022) Utilization of AI for Streamlining and Optimizing Credit Decision Process and Security in Banking Sector. In: 2022 Sixth International Conference on I-SMAC (IoT in Social, Mobile, Analytics and Cloud) (I-SMAC), Dharan, Nepal.

Swathi Pradeeba, P. and Murugesan, D (2022) ETHICS IN ADVERTISEMENTS. In: FUTURE TRENDS IN COMMERCE: CHALLENGES AND SUSTAINABILITY.

Vaishali, R. and Indira, K. (2022) The impact of multimedia addiction on the identity of teenagers and the effect of intervention. In: INTERNATIONAL CONFERENCE ON ADVANCES IN MATERIALS, COMPUTING AND COMMUNICATION TECHNOLOGIES: (ICAMCCT 2021), 10 April 2020, Kanyakumari, India.