Items where Division is "Commerce" and Year is 2022

A

Albin, Joe and Suganya, R.V (2022) HR UNLEASHED: THE AI REVOLUTION. IJFANS INTERNATIONAL JOURNAL OF FOOD AND NUTRITIONAL SCIENCES, 11 (10). pp. 3567-3574. ISSN 2319 1775 / 2320 7876

Anish B, Bhaskaran and Thaiyalnayaki, M. (2022) Consumer preferences on green marketing products in Chennai city. NEUROQUANTOLOGY, 20 (15). ISSN 1303-5150

B

BHARATHI RAJAN, R and Suganya, R.V and PREETHY NAGARAJ, NAGARAJ (2022) THE EFFECTS OF WORKING FROM HOME DURING THE COVID- 19 PANDEMIC ON THE PHYSICAL AND MENTAL WELL-BEING OF KERALA SCHOOL TEACHERS. “Mentoring Faculties in Workplace – Post Covid Effect”. ISSN 978-93-5636-301-4

Begum, Rafia and Indira, K. (2022) A study on the factors influencing social media advertisement. In: INTERNATIONAL CONFERENCE ON ADVANCES IN MATERIALS, COMPUTING AND COMMUNICATION TECHNOLOGIES: (ICAMCCT 2021), 10 April 2020, Kanyakumari, India.

C

Charulakshmi, T and Chandran, M (2022) A Relationship Between Ethnocentrism and Purchase Decision Pattern of Consumer in Chennai City. International Journal of Professional Business Review, 7 (5). e0809. ISSN 2525-3654

D

Dhanashree, G. S. (2022) WOMEN PERCEPTION TOWARDS SALES PROMOTIONAL TOOLS AMONG PACKAGED PRODUCTS IN TIRUNELVELI DISTRICT. In: International Conference on International Inflation, Economics, Financial Turbolance and the Indian Strategy to tackle the Current Scenario.

Dhanashree, G. S. and Vetrivel, M. (2022) A STUDY ON BUYING BEHAVIOUR TOWARDS GREEN PRODUCTS IN TIRUNELVELI CITY. NEUROQUANTOLOGY, 20 (15). ISSN 1303-5150

E

Elumalai, D (2022) Better Supply Chain Management Designs For Fisheries Cooperative In Tamilnadu. Webology, 19 (2): 11586. ISSN 1735-188X

H

H. Kamilah, Banu and Jayakani, S (2022) CONSUMPTION OF PACKAGED DRINKING WATER: IMPACT ON BUYING BEHAVIOUR OF THE CONSUMERS. Journal of the Oriental Institute.

H. Kamilah, Banu and Jayakani, S (2022) THE EXPLORATORY RESEARCH ON CONSUMER BEHAVIOURAL PATTERN OF PACKAGED DRINKING WATER WITH SPECIAL REFERENCE TO CHENNAI CITY. NeuroQuantology|, 20 (8).

H. Kamilah, Banu and Jayakani, S. (2022) CHANGE IN PURCHASING PATTERN OF CONSUMER IN RELATION TO ONLINE SHOPPING. In: International Conference on International Inflation, Economics, Financial Turbolance and the Indian Strategy to tackle the Current Scenario.

J

JENESISZODYKHA, V and Suganya, R.V (2022) An innovative probe into theapplicable motivational techniques in present scenario– with reference to IT employees in Chennai city. NEUROQUANTOLOGY, 20 (15). pp. 1914-1918. ISSN eISSN 1303-5150

Jenifer Ezhilarasi, M. and Thaiyalnayaki, M. (2022) IMPACT OF CELEBRITY ENDORSEMENT ON PURCHASE DECISION PATTERN – A STUDY WITH REFERENCE TO CONSUMERS OF PERSONAL CARE PRODUCTS IN CHENNAI CITY. NEUROQUANTOLOGY, 20 (15). ISSN 1303-5150

Jenifer Ezhilarasi, M. and Thaiyalnayaki, M. (2022) A STUDY ON CELEBRITY ENDORSED ADVERTISEMENT EFFECTIVENESS TOWARDS COSMETIC PRODUCTS WITH SPECIAL REFERENCE TO NORTH CHENNAI. Turkish Journal of Physiotherapy and Rehabilitation, 32 (3). ISSN 2651-4451

M

MUTHARASI, K. and Thaiyalnayaki, M. (2022) EMPLOYEES MORALE – A STUDY WITH REFERENCE TO DHARANI GINNING FACTROY, KANCHEEPURAM. Journal of the Oriental Institute, 71 (1). ISSN 0030-5324

MUTHARASI, K. and Thaiyalnayaki, M. (2022) IMPACT OF EMPLOYEE MORALE ON ORGANISATIONALDEVELOPMENT – A STUDY WITH REFERENCE TO MANUFACTURINGCOMPANIESIN ANDAROUNDCHENNAI. NeuroQuantology, 20 (11). ISSN 1303-5150

MUTHARASI, K. and Thaiyalnayaki, M. (2022) A STUDY ON EMPLOYEES' MORALE IN MANUFACTURING COMPANIES- IN AND AROUND CHENNAI. NeuroQuantology, 20 (6). ISSN 1303-5150

MUTHARASI, K. and Thaiyalnayaki, M. (2022) A Study on Employees' Morale in Manufacturing Companies- In And Around Chennai. A Study on Employees' Morale in Manufacturing Companies- In And Around Chennai., 6 (4).

N

Nalini, Mohana and Chandran, M (2022) E-COMMERCE TREND IN DEVELOPING COUNTRIES: A CASE STUDY OF CHENNAI. Journal of the Oriental Institute. pp. 60-65.

P

Palanisamy, Vadivel and Kannan, R. Rajesh and Sarika, P. and Vasantha, S. and Ansari, S. Thameemul (2022) Consumer Behaviour Towards Usage of Mobile Banking: An Investigative Analysis. ECS Transactions, 107 (1). pp. 9465-9474. ISSN 1938-5862

R

Reddy, G Divakara and Saxena, Shweta and Eliza, a and Isabels, K.Ruth and Rathnakar, G. and Turar, Uzakbayev (2022) Utilization of AI for Streamlining and Optimizing Credit Decision Process and Security in Banking Sector. In: 2022 Sixth International Conference on I-SMAC (IoT in Social, Mobile, Analytics and Cloud) (I-SMAC), Dharan, Nepal.

S

Seethu, John and Thaiyalnayaki, M. (2022) IMPACT OF SERVICE QUALITY OF RETAIL SUPER MARKETS ON CUSTOMER SATISFACTION- A STUDY WITH REFERENCE TO CHENNAI CITY. ANNALS OF FOREST RESEARCH, 65 (1). ISSN 2065-2445

Shanmugam, RM and Chandran, M (2022) A relationship between service quality and customer satisfaction in e-banking services- a study with reference to commercial banks in Chennai City. International Journal of Professional Business Review, 7 (3). e0490. ISSN 2525-3654

Suganya, R.V and Brindha Devi, E and SUGANYA, S (2022) Management of stress and its effect on productivity in the workplace. NEUROQUANTOLOGY, 20 (10). pp. 11873-11877. ISSN 1303-5150

Suganya, R.V and vetrivel, M (2022) EXPLORING FACTORS OF INTRISNIC AND EXTRINSIC MOTIVATION - A STUDY FOCUS TO SELECTED PRIVATE SECTORS IN CHENNAI CITY. COMMERCE TODAY, 17 (1). ISSN 09757775

Sunantha, P and Chandran, M (2022) AN EVOLUTION OF MOBILE COMMERCE – A THEORETICAL APPROACH. Journal of the Oriental Institute, 71 (1). pp. 74-77. ISSN 0030-5324

Sunantha, P and Chandran, M (2022) study on customer satisfaction towards digital marketing. International journal of health sciences. pp. 9943-9949. ISSN 2550-6978

Swathi Pradeeba, P. and Murugesan, D (2022) ETHICS IN ADVERTISEMENTS. In: FUTURE TRENDS IN COMMERCE: CHALLENGES AND SUSTAINABILITY.

V

Vaishali, R. and Indira, K. (2022) The impact of multimedia addiction on the identity of teenagers and the effect of intervention. In: INTERNATIONAL CONFERENCE ON ADVANCES IN MATERIALS, COMPUTING AND COMMUNICATION TECHNOLOGIES: (ICAMCCT 2021), 10 April 2020, Kanyakumari, India.

Vijayashree, P and MajiniJes Bella, K and Ramyasri, M. D (2022) FACTORS INFLUENCING THE JOB SATISFACTION OF WOMEN EMPLOYEES IN EDUCATIONAL INSTITUTIONS – A STUDY WITH REFERENCE TO CHENGALPET DISTRICT. Journal of Pharmaceutical Negative Results. pp. 2546-2556. ISSN 0976-9234