Items where Division is "Business Administration" and Year is 2026

Balasubramaniam, M and Sasikumar, P (2026) ANALYSING THE INFLUENCE OF MARKETING STRATEGIES ON READY-MIX CONCRETE MANUFACTURERS' BUYING BEHAVIOR: A STUDY WITHIN THE CEMENT INDUSTRY. ANALYSING THE INFLUENCE OF MARKETING STRATEGIES ON READY-MIX CONCRETE MANUFACTURERS' BUYING BEHAVIOR: A STUDY WITHIN THE CEMENT INDUSTRY, 16 (76s). pp. 2007-2018. ISSN 0975 4415

Balasubramaniam, M and Sasikumar, P (2026) A study on Strategic Marketing Practices and Customer Buying Behaviour in the Ready-Mix Concrete Infrastructure Sector. A study on Strategic Marketing Practices and Customer Buying Behaviour in the Ready-Mix Concrete Infrastructure Sector, 16 (78s). pp. 288-295. ISSN 0975 4415

Durairaj, S and Vetrivel, V (2026) Artificial Intelligence And Automation Technologies And Their Effect On Human Resource Management Practices In It Organizations Of Chennai. International Journal of Drug Delivery Technology, 16 (8s). ISSN 09754415

Gajalakshmi, N and Vinayagam, K (2026) The Role of Social Media Marketing in Shaping Consumer Preferences for E-Learning Platforms. Multidisciplinary, Scientific Work and Management Journal. ISSN ISSN 1053-7899

Gokulakrishnan, A and Sundaramoorthy, K and Varusai Mohamed, M (2026) Artificial Intelligence in Sociology and Social Data Analysis. In: AI-Driven Digital Transformation across Arts, Science, Management, and Engineering: A Systematic Review. New Chennai Publications, CHENNAI, pp. 191-204. ISBN 978-81-984949-0-0

Janifa, D and Gokulakrishnan, A (2026) A System-Oriented Analytical Framework for Assessing Digital Learning Platforms and Student Psychological Adaptation Using Data-Driven Methods. International Academic Journal of Science and Engineering, 13 (2): 2. pp. 226-239. ISSN 2454-3896

Jose Reena, K and Gokulakrishnan, A and Vinishiya Arockia Ratna, V (2026) AI-BASED RECRUITMENT AND TALENT ANALYTICS. In: AI-Driven Digital Transformation across Arts, Science, Management, and Engineering: A Systematic Review. New Chennai Publications, CHENNAI, pp. 68-75. ISBN 978-81-984949-0-0

Karthick, S and Sasikumar, P (2026) Visibility Feature Effects ICT Based SCM Partners. Visibility Feature Effects ICT Based SCM Partners, 16 (76s). pp. 2311-2314. ISSN 0975 4415

Saran Manoj, S and Subburaj, P (2026) The Doomscrolling Recovery Gap: A Conceptual Model of Digital Fatigue Spillover and Productivity Loss. In: ORGANISATIONAL ETHICS- VISION OF Organised by VIKSIT BHARAT @ 2047, 07.03.2026, Madurai.

Senthil Selvi, C and Hazeena, K and Gokulakrishnan, A (2026) AI APPLICATIONS IN CLOUD COMPUTING TECHNOLOGIES. In: AI-Driven Digital Transformation across Arts, Science, Management, and Engineering: A Systematic Review. New Chennai Publications, CHENNAI, pp. 291-302. ISBN 978-81-984949-0-0

Subburaj, P and Geetha, R and Verma, Sunil Kumar and Shakthivel, R and Seal, Sudeshna and Dinesh Babu, M. (2026) Employee Retention Strategies in The Indian Textile Industry: Challenges and Solutions. IEEE, 1. pp. 211-215. ISSN 979-8-3315-9566-1

Subburaj, P and Gundala, Raghava and UNSPECIFIED1 and Alamelumangai, A (2026) Innovation for Impact: The Synergy of Sustainability, Finance, and Entrepreneurship. In: A Multidisciplinary Approach to Corporate Social Responsibility - Sustainable Corporate Strategy [Working Title]. intechopen, pp. 1-19. ISBN 978-1-83635-998-2

Subburaj, P and Raghava R, Gundala and UNSPECIFIED1 and Alamelumangai, A (2026) Innovation for Impact: The Synergy of Sustainability, Finance, and Entrepreneurship. Intechopen. pp. 1-19.

Subburaj, P and Valarmathi, K and Anitha, T (2026) Impact of Social Media on Consumer Spending Habits in Online Shopping: An Empirical Study. International Journal of Advances in Management Technology and Engineering Sciences, 5 (2): 1. pp. 19-30. ISSN 2249-7455

Subburaj, P and Valarmathi, K and Jabasteen, J (2026) Effect of Digital Marketing Strategies on Consumer Purchasing Behavior in the Home Appliance Market. International Journal for Novel Research in Economics , Finance and Management, 4 (4): 1. pp. 1-8. ISSN 3048-7722

Sumathi, S and Gokulakrishnan, A (2026) A Quantitative AGI-Driven Framework for Modeling Digital Organizational Citizenship Behavior and Employee Performance in Technology-Driven Organizations. International Academic Journal of Science and Engineering, 13 (1): 1. pp. 399-411. ISSN 2454-3896