Items where Division is "Business Administration" and Year is 2026

Durairaj, S and Vetrivel, V (2026) Artificial Intelligence And Automation Technologies And Their Effect On Human Resource Management Practices In It Organizations Of Chennai. International Journal of Drug Delivery Technology, 16 (8s). ISSN 09754415

Gajalakshmi, N and Vinayagam, K (2026) The Role of Social Media Marketing in Shaping Consumer Preferences for E-Learning Platforms. Multidisciplinary, Scientific Work and Management Journal. ISSN ISSN 1053-7899

Gokulakrishnan, A and Sundaramoorthy, K and Varusai Mohamed, M (2026) Artificial Intelligence in Sociology and Social Data Analysis. In: AI-Driven Digital Transformation across Arts, Science, Management, and Engineering: A Systematic Review. New Chennai Publications, CHENNAI, pp. 191-204. ISBN 978-81-984949-0-0

Jose Reena, K and Gokulakrishnan, A and Vinishiya Arockia Ratna, V (2026) AI-BASED RECRUITMENT AND TALENT ANALYTICS. In: AI-Driven Digital Transformation across Arts, Science, Management, and Engineering: A Systematic Review. New Chennai Publications, CHENNAI, pp. 68-75. ISBN 978-81-984949-0-0

Senthil Selvi, C and Hazeena, K and Gokulakrishnan, A (2026) AI APPLICATIONS IN CLOUD COMPUTING TECHNOLOGIES. In: AI-Driven Digital Transformation across Arts, Science, Management, and Engineering: A Systematic Review. New Chennai Publications, CHENNAI, pp. 291-302. ISBN 978-81-984949-0-0

Subburaj, P and Raghava R, Gundala and Kalpana, R and Alamelumangai, A (2026) Innovation for Impact: The Synergy of Sustainability, Finance, and Entrepreneurship. Intechopen. pp. 1-19.