Items where Author is "Vetrivel, M."

Devika, N and Vetrivel, M. (2026) Financial Viability and Market Integration of Vegetable (Curry) Banana Cultivation: An Empirical Study form Tamilnadu. In: 6th International Conference on ARTIFICIAL INTELLIGENCE AS A TRANSFORMATIONAL TOOL IN BUSINESS RESEARCH.

LOGESHWARI, R and Vetrivel, M. (2026) EXPLORING THE INFLUENCE OF GREEN TRUST AND ENVIRONMENTAL KNOWLEDGE ON CONSUMER PURCHASE INTENTIONS IN CHENNAI CITY. In: International Conference on ARTIFICIAL INTELLIGENCE AS A TRANSFORMATIONAL TOOL IN BUSINESS RESEARCH, 27.02.2026, BWDA.

Suganya, R.V and Vetrivel, M. (2026) IMPACT DRIVEN BY TECHNOLOGY USING INFLUENCER MARKETING ANALYTICS TO REVOLUTIONIZE MARKETING TECHNIQUES. BWDA Arts and Science College, Kolliyangunam. pp. 50-69. ISSN 978-81-999204-2-2

Vetrivel, M. and Suganya, R.V (2026) IMPACT DRIVEN BY TECHNOLOGY USING INFLUENCER MARKETING ANALYTICS TO REVOLUTIONIZE MARKETING TECHNIQUES. In: International Conference on ARTIFICIAL INTELLIGENCE AS A TRANSFORMATIONAL TOOL IN BUSINESS RESEARCH, 27.02.2026, BWDA.

Sundaresan, R and Vetrivel, M. (2026) Learning Ecosystem Quality and its influence on Skill Acquisition and Industry Readiness among Digital Natives in Chennai. International Journal for Multidisciplinary Research, 8 (1). pp. 1-13. ISSN 2582-2160

Sundaresan, R and Vetrivel, M. (2026) Learning Ecosystem Quality and its influence on Skill Acquisition and Industry Readiness among Digital Natives in Chennai. international Journal for Multidisciplinary Research (IJFMR), 8 (1). pp. 1-13. ISSN 2582-2160

Sarika, R and Vetrivel, M. (2025) FACTORS SHAPING GREEN PRODUCT ADOPTION IN CHENNAI: A STUDY ON PRICE SENSITIVITY, SOCIAL RESPONSIBILITY, AND ENVIRONMENTAL AWARENESS. MSW Management, 35 (2). pp. 2583-2590. ISSN 1053-7899

Iswarya Lakshmi, S and Vetrivel, M. (2025) Factor Influencing the purchasing behavior of luxury goods by millennials in Chennai city. MSW MANAGEMENT, 35 (2). pp. 2591-2597. ISSN 1053-7899

Sarika, R and Vetrivel, M. (2025) Determinants of Consumer Attitudes towards Green Products: A Study of Chennai City. MSW MANAGEMENT, 35 (1). pp. 229-234. ISSN 1053-7899

Iswarya Lakshmi, S and Vetrivel, M. (2025) A STUDY ON RELATIONSHIP BETWEEN PERCEPTION AND MILLENNIALSTO PURCHASE LUXURY PRODUCTS IN CHENNAI. MSW MANAGEMENT, 35 (1). 229- 235. ISSN 1053-7899

Joshua Gerard, J and Vetrivel, M. (2025) Factors Influencing the Development of Managerial and Leadership Skills among College Professionals in Tamil Nadu Higher Education: Challenges and Opportunities. Journal of Neonatal Surgery, 14 (8). pp. 712-727. ISSN 2226-0439

Sundaresan, R and Vetrivel, M. (2025) Skill Development in Higher Education: Exploring the Role of Teaching, Self-Management, Administrative, Leadership, and Interpersonal Skills in Tamil Nadu Educational Institutions. Journal of Neonatal Surgery, 14 (8). pp. 702-716. ISSN 2226-0439

Sundaresan, R and Vetrivel, M. (2025) Exploration And Effect Of Skill Development Various Training Programme On Academic Institution In Tamil Nadu. International Journal of Environmental Sciences, 11 (4). pp. 667-669. ISSN 2229-7359

Suganya, R.V and Vetrivel, M. (2025) An Empirical Investigation in the Aftermath of Demonetization: Whether E-Wallets Are Really a Catalyst Towards Expedition of Cashless Economy. Emperor Journal of Economics and Social Science Research, VII (VII). pp. 321-331.

Suganya, R.V and Vetrivel, M. (2025) A Study on Rural Women Entrepreneurship and Micro Enterprise Development in India. Interdisciplinary Approaches to Science and Management for Innovative Development, 2025. pp. 173-185. ISSN 978819871345

Suganya, R.V and Vetrivel, M. and Kumar, A. V. Senthil (2025) Cultivating Innovation Ecosystems to Drive Sustainable Market Success:. In: Effective Marketing and Consumer Behavior Tactics for High-End Products. IGI Global, pp. 295-342. ISBN 9798369387412

Suganya, R.V and Vetrivel, M. (2024) Understanding the Importance of Mental Health: Key Insights and Implications. Emperor International Journal of Finance and Management Research, x (8). pp. 88-103. ISSN 2395-5929

Sri Devi, A. and Vetrivel, M. (2023) Impact of labour welfare measures on employee satisfaction in leather goods manufacturing industry with special reference to Vellore district. In: CONTEMPORARY INNOVATIONS IN ENGINEERING AND MANAGEMENT, 22–23 April 2022, Nandyal, India.

Razack, A. K. Babu Ismath and Vetrivel, M. (2023) Impact on organizational climate metropolitan transport corporation limited-Chennai. In: CONTEMPORARY INNOVATIONS IN ENGINEERING AND MANAGEMENT, 22–23 April 2022, Nandyal, India.

Rakesh, S. and Vetrivel, M. (2023) Quality of work life among employees in metropolitan transport corporation limited - Chennai. In: CONTEMPORARY INNOVATIONS IN ENGINEERING AND MANAGEMENT, 22–23 April 2022, Nandyal, India.

Tamilmozhi, G. and Vetrivel, M. (2023) Various welfare measures and quality of work life among the selected industrial units in SIPCOT special reference to chennai. In: CONTEMPORARY INNOVATIONS IN ENGINEERING AND MANAGEMENT, 22–23 April 2022, Nandyal, India.

Vetrivel, M. and Suganya, R.V (2022) STUDENT AND FACULTY FAMILIARITY WITH MOOCS AND SWAYAM. FUTURE TRENDS IN COMMERCE: CHALLENGES AND SUSTAINABILITY”. ISSN 978-93-5768-450-7

Indira, K. and Suganya, R.V and Vetrivel, M. (2019) The Exploring Strategies for Reducing Occupational Stress of Female Physiotherapist. Indian Journal of Public Health Research & Development, 10 (12). p. 902. ISSN 0976-0245

Lakshmi, R. and Vetrivel, M. and Suganya, R.V (2019) A Study on Occupational Health Hazards among IT Sector Women Employees in Tamil Nadu. Indian Journal of Public Health Research & Development, 10 (12). p. 620. ISSN 0976-0245

Vetrivel, M. and Manivanan, N. (2019) A Study on Quality of Work of Life Practice in Chemical Industrial Units Sipcot in Cuddalore. Indian Journal of Public Health Research & Development, 10 (12). p. 612. ISSN 0976-0245

Manivannan, N. and Vetrivel, M. and Vijayanarayanan, A. G. (2019) A Study on Role of Industrialization for Sustainable Development and Poverty Eradication. Indian Journal of Public Health Research & Development, 10 (12). p. 616. ISSN 0976-0245

Kalaiselvi, K and Vetrivel, M. (2019) A Study on Attitude of Female Teachers Towards Inclusive Educationwth Special Reference to Schools in Chennai District. Indian Journal of Public Health Research & Development, 10 (11). p. 443. ISSN 0976-0245

Suganya, R.V and Vetrivel, M. and Lakshmi, R. (2019) A Study on Consumer Behaviour Towards Durable and Non-Durable Goods in Cuddalore District. Indian Journal of Public Health Research & Development, 10 (11). p. 494. ISSN 0976-0245

Vetrivel, M. and Indira, K. (2019) A Study on Farmers’ Opinion Towards Marketing of Agricultural Seeds: An Analysis. Indian Journal of Public Health Research & Development, 10 (11). p. 488. ISSN 0976-0245

Indira, K. and Vetrivel, M. and Jagatheesan, P. (2019) A Study on Human Resource Development Climate Survey in Selected Public Sector Banks in Special Reference to Thiruvannamalai District. Indian Journal of Public Health Research & Development, 10 (10). p. 412. ISSN 0976-0245

Vetrivel, M. and Indira, K. (2019) A Study on Problems Faced by Sipcot Industrial Labours in Reference to Cuddalore District. Indian Journal of Public Health Research & Development, 10 (10). p. 518. ISSN 0976-0245