Items where Author is "Subburaj, P"

Article

Subburaj, P and Valarmathi, K and Jabasteen, J (2026) Effect of Digital Marketing Strategies on Consumer Purchasing Behavior in the Home Appliance Market. International Journal for Novel Research in Economics , Finance and Management, 4 (4): 1. pp. 1-8. ISSN 3048-7722

Subburaj, P and Valarmathi, K and Anitha, T (2026) Impact of Social Media on Consumer Spending Habits in Online Shopping: An Empirical Study. International Journal of Advances in Management Technology and Engineering Sciences, 5 (2): 1. pp. 19-30. ISSN 2249-7455

Subburaj, P and Geetha, R and Verma, Sunil Kumar and Shakthivel, R and Seal, Sudeshna and Dinesh Babu, M. (2026) Employee Retention Strategies in The Indian Textile Industry: Challenges and Solutions. IEEE, 1. pp. 211-215. ISSN 979-8-3315-9566-1

Subburaj, P and Raghava R, Gundala and UNSPECIFIED1 and Alamelumangai, A (2026) Innovation for Impact: The Synergy of Sustainability, Finance, and Entrepreneurship. Intechopen. pp. 1-19.

Siva Subramani, S and Subburaj, P (2026) Artificial Intelligence for Strategic Human Resource Management: A Study on AI-Driven Recruitment in IT Companies of Chennai. IEEE: 42-47. pp. 42-47. ISSN 979-8-3315-7767-4

Book Section

Subburaj, P and Gundala, Raghava and UNSPECIFIED1 and Alamelumangai, A (2026) Innovation for Impact: The Synergy of Sustainability, Finance, and Entrepreneurship. In: A Multidisciplinary Approach to Corporate Social Responsibility - Sustainable Corporate Strategy [Working Title]. intechopen, pp. 1-19. ISBN 978-1-83635-998-2

Subburaj, P and Valarmathi, K and Saraswathi, V and Kalpana, D G (2025) DRIVING INNOVATION THROUGH CROSS-CULTURAL COLLABORATION IN GLOBAL TEAMS. In: NAVIGATING THE CHALLENGES OF FUNCTIONAL MANAGEMENT. Muthra Publishers, Thirunelveli, pp. 107-117. ISBN 978-93-94725-44-7

Subburaj, P Management Practices: Past, Present and Future. In: Management Practices: Past, Present and Future. Muthra Publishers, Tirunelveli, Tamil Nadu, India. ISBN 978-93-94725-35-5

Conference or Workshop Item

Saran Manoj, S and Subburaj, P (2026) The Doomscrolling Recovery Gap: A Conceptual Model of Digital Fatigue Spillover and Productivity Loss. In: ORGANISATIONAL ETHICS- VISION OF Organised by VIKSIT BHARAT @ 2047, 07.03.2026, Madurai.