Items where Author is "S, Perumal Raja"

Conference or Workshop Item

M, Sivalingam and D, ANITHA KUMARI and S, Perumal Raja and N, Mari Anand (2026) Evaluating the Impact of Social Media Marketing Attributes on Consumer Loyalty: The Mediating Role of Consumer Trust". In: Aditya Degree and P.G. College (A), Kakinada, Andhra Pradesh, 23 & 24 June, 2025, Andhra Pradesh,.

M, Shalini Priyadharshini T and D, ANITHA KUMARI and S, Perumal Raja and N, Mari Anand (2026) The Role of Emotional Intelligence in Enhancing Work Compatibility among Multi-Millennial Women in Information Technology. In: Emerging Trends in Computer Science and Applications (IMACSI 2025), 23 & 24 June, 2025, Andhra Pradesh,.

M.B, Meenatchi and D, Anitha Kumari: and S, Perumal Raja and N, Mari Anand (2025) Building India's Human Capital Advantage through Workforce Inclusivity and Motivation in a Dynamic Global Economy. In: Indian Economy – Navigating Domestic Realities and Global Shifts.", 27th to 29th December 2025, VISTAS.

S, Perumal Raja and D, Anitha Kumari and S, Perumal Raja and N, Mari Anand (2025) Integrating Technology and Focusing on Sustainability: Understanding Pro-Social Behavior among Gen Z in Organization. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

Book

M, Sivalingam and D, Anitha Kumari and S, Perumal Raja (2026) Social Media Marketing Activities: Driving Consumer Engagement and Purchase Intent. MAXELO INTERNATIONAL PUBLICATION, Sirlanka, Africa. ISBN 978-81-999618-8-3