Items where Author is "Preetha, S."

Article

Gayathri, R and Preetha, S. (2025) HARMONIZING THE CORE VALUES OF RESPONSIBLE LEADERSHIP: NURTURING EMPLOYEE WELLBEING THROUGH COOPERATIVE BEHAVIOURS. HARMONIZING THE CORE VALUES OF RESPONSIBLE LEADERSHIP: NURTURING EMPLOYEE WELLBEING THROUGH COOPERATIVE BEHAVIOURS, 6 (6). pp. 2043-2049. ISSN ISSN: 1053-7899

Ammupriya, A. and Preetha, S. (2023) Enhancement of work engagement through HRIS adoption mediated by workplace well-being. Brazilian Journal of Operations & Production Management, 20 (1). p. 1499. ISSN 2237-8960

Iswarya, S and Preetha, S. (2020) HEDGING INSTRUMENTS AS A TOOL FOR CASH FLOW AMONG IMPORTERS AND EXPORTERS. Journal of critical reviews, 7 (07). ISSN 23945125

Christeena, A. Binu and Preetha, S. (2019) Effects of Nudge and Purchase Intention in Online Purchasing of Electronic Products. Indian Journal of Public Health Research & Development, 10 (1). p. 282. ISSN 0976-0245

Subhashini, S. and Preetha, S. (2018) An empirical analysis of service quality factors pertaining to ocean freight forwarding services. Maritime Business Review, 3 (3). pp. 276-289. ISSN 2397-3757

Preetha, S. and Sivapriya, C and Subhashini, S (2018) Customers Perspective on Adaptiveness to Cab Sharing-A Social Innovation. Indian Journal of Public Health Research & Development, 9 (5). p. 308. ISSN 0976-0245

Preetha, S. and Vanniarajan, T. (2017) Evaluation of corporate social responsibility from a stakeholder’s perspective—a case study of Aparajitha Corporate Services in India. Asian Journal of Business Ethics, 6 (1). pp. 41-55. ISSN 2210-6723

Preetha, S. and Sunita, Ramaswamy (2017) Intrinsic Motivation of the Employee-The Cornerstone of a Genuine and Committed CSR. Intrinsic Motivation of the Employee-The Cornerstone of a Genuine and Committed CSR.

Sivapriya, C and Preetha, S. (2017) Japanese Innovation Technology: Study and Implementation in India for Corporate Governance. Japanese Innovation Technology: Study and Implementation in India for Corporate Governance.

Preetha, S. and Deepa, S. (2017) Mapping of Big Five Personality Traits of Management Students and its Impact on Career Choice. Mapping of Big Five Personality Traits of Management Students and its Impact on Career Choice.

Subhashini, S and Preetha, S. (2017) Service Recovery- An Opportunity to Enhance Shipper's Loyalty in Ocean Freight Forwarding. Indian Journal of Public Health Research & Development, 8 (4). p. 387. ISSN 0976-0245

Book Section

Anitha, K. and Anitha, A. and Preetha, S. and Annie, Sam (2025) Seamless Data Flow: Constructing End-to-End Data Pipelines for Real-time Marketing Analytics. In: Data Engineering for Data-driven Marketing. Emerald Publishing Limited, pp. 73-90. ISBN 978-1-83662-326-7

Anitha, K and Annie, Sam and Preetha, S. (2024) Harmony in Progress: Exploring the Symbiosis of New-Age Digitalization and Sustainability in Industry 4.0: Current Status and Future Pathways. In: Impact of Industry 4.0 on Supply Chain Sustainability. Emerald Publishing Limited, pp. 275-296. ISBN 978-1-83797-777-2

Conference or Workshop Item

Raj, S.M. Anitha and Preetha, S. (2026) An AI-Powered Sentiment Analysis System to Measure the Effect of ICT Communication on Employee Self-Efficacy. In: 2025 3rd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), 31 October 2025 - 01 November 2025, Faridabad, India.

Raj, S.M. Anitha and Preetha, S. (2026) Information Communication Technology as a Catalyst for Strengthening Employee Self-Efficacy and Organizational Citizenship Behaviour. In: 2025 3rd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), 31 October 2025 - 01 November 2025, Faridabad, India.

Balaji, B. and Preetha, S. (2026) The Relationship of Core Self-Evaluation and Organisation's Internal CSR on Happiness at Work Place. In: 2025 2nd International Conference on Artificial Intelligence and Knowledge Discovery in Concurrent Engineering (ICECONF), 9-10 October 2025, Chennai, India.

Balaji, B. and Preetha, S. (2025) A Machine Learning Approach to Predict Customer Loyalty Based on CSR Perception Metrics. In: 2025 2nd International Conference on Artificial Intelligence and Knowledge Discovery in Concurrent Engineering (ICECONF), 9-10 October 2025, Chennai, India.

Preetha, S. and Jayachitra, B. and Nandi, Sudheer and Selvi, K. and Ramu, V. and Sudharson, K. (2024) AI-Enhanced Consumer Behavior Analysis in Digital Environments with BERT Optimization. In: 2024 International Conference on Science Technology Engineering and Management (ICSTEM), Coimbatore, India.