Items where Author is "Murugesan, D"

Book Section

Murugesan, D and Swathi Pradeeba, P. (2025) INDIA'S MODERN EDUCATION SYSTEM AND ITS DEVELOPMENT. In: Impact Analysis of HRM Practices in the IT Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE. ISBN 978-83-90956-86-9

Swathi Pradeeba, P. and Murugesan, D (2025) INVESTIGATING THE IMPACT OF INTERNET AND SOCIAL MEDIA ADDICTION ON ACADEMIC PERFORMANCE AMONG COLLEGE STUDENTS. In: Impact Analysis of HRM Practices in the IT Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE. ISBN 978-83-90956-86-9

Swathi Pradeeba, P. and Murugesan, D (2025) A Perspective of Consumer Psychology on the Impact of Storytelling Techniques in Digital Marketing on Brand Loyalty. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. https://www.kdpublications.in. ISBN 978-93-47336-48-5

Murugesan, D and Swathi Pradeeba, P. (2024) GROWTH AND DEVELOPMENT OF ONLINE SHOPPING IN INDIA. In: New Entrepreneurial Trends in Business Marketing Knowledge. 9789392045431 ed. 720 Degree Research Pvt Ltd..

Swathi Pradeeba, P. and Murugesan, D (2024) IMPACT OF CONSUMERS’ PERCEPTION TOWARDS UNETHICAL ADVERTISEMENT OF DIFFERENT INDUSTRIES. In: New Entrepreneurial Trends in Business Marketing Knowledge. 720 Degree Research Pvt Ltd.. ISBN 9789392045431

Swathi Pradeeba, P. and Murugesan, D (2024) Perceptions of Marketing Professionals Regarding the Impact of Artificial Intelligence on Marketing. In: The Ethics of AI: Challenges and Solutions for a Fair Future. Surya Multidisciplinary Publication. ISBN 978-81-972279-5-0

Swathi Pradeeba, P. and Murugesan, D (2023) STRATEGIC BUSINESS DECISIONS FOR SUSTAINABLE DEVELOPMENT. In: Strategic Business Decisions for Sustainable Development. ALBOREAR (OPC) PVT.LTD.. ISBN 978-81-946660-4-2

Swathi Pradeeba, P. and Murugesan, D (2023) A STUDY ON THE STANDARDS AND PROBLEMS OF UNETHICAL ADVERTISING. In: Strategic Business Decisions for Sustainable Development. ALBOREAR (OPC) PVT.LTD.. ISBN 978-81-946660-4-2

Conference or Workshop Item

Revathy, K. and Murugesan, D (2025) An analytical assessment of retail lending practices and their impact on customer experience and loyalty with respect to NBFC in Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Swathi Pradeeba, P. and Murugesan, D (2023) AN OVERVIEW OF UNETHICAL PRACTICES IN MODERN ADVERTISING. In: REVIVING STRATEGIES ON TRADE & COMMERCE IN THE EMERGING ECONOMIES.

Swathi Pradeeba, P. and Murugesan, D (2022) ETHICS IN ADVERTISEMENTS. In: FUTURE TRENDS IN COMMERCE: CHALLENGES AND SUSTAINABILITY.