Items where Author is "Malasriganga, C"

[up] Up a level
Group by: Item Type | No Grouping
Jump to: Article | Conference or Workshop Item | Book

Article

Malasriganga, C and Shalini, C (2026) CONSUMER TRUST IN AI VS HUMAN INFLUENCERS AND IMPLICATIONS FOR BRAND COLLABORATIONS. MSW Management, 36 (2). pp. 47-49. ISSN 1053-7899

Conference or Workshop Item

Malasriganga, C and Shalini, C (2025) Application of Mann–Whitney U Technique for Comparative Analysis in Entrepreneurship Research. In: 2025 International Conference on NexGen Networks and Cybernetics (IC2NC), Erode, India.

Malasriganga, C and Shalini, C (2025) Mobilizing capital for a greener tomorrow : finance climate action and land restoration projects in India. In: Indian Economic Progress towards achieving the SDGs.

Book

Famitha Begum, K and Jayashri, R and Malasriganga, C (2025) Sustainability and HR Tech: Integrating Green HRM with Digital Tools. New Chennai Publication. ISBN 987-81-984949-8-6

This list was generated on Wed Sep 16 06:04:31 2026 IST.