Items where Author is "Malasriganga, C"

Malasriganga, C and Shalini, C (2026) CONSUMER TRUST IN AI VS HUMAN INFLUENCERS AND IMPLICATIONS FOR BRAND COLLABORATIONS. MSW Management, 36 (2). pp. 47-49. ISSN 1053-7899

Malasriganga, C and Shalini, C (2025) Application of Mann–Whitney U Technique for Comparative Analysis in Entrepreneurship Research. In: 2025 International Conference on NexGen Networks and Cybernetics (IC2NC), Erode, India.

Famitha Begum, K and Jayashri, R and Malasriganga, C (2025) Sustainability and HR Tech: Integrating Green HRM with Digital Tools. New Chennai Publication. ISBN 987-81-984949-8-6

Malasriganga, C and Shalini, C (2025) Mobilizing capital for a greener tomorrow : finance climate action and land restoration projects in India. In: Indian Economic Progress towards achieving the SDGs.