Items where Author is "Kavitha, M"

Article

Mathew, Thomas and Maheswari, G S and Kavitha, M (2026) ROLE OF PERFORMANCE MANAGEMENT IN ACHIEVING ORGANISATIONAL GOALS. International Journal of Drug Delivery Technology, 16 (61s): 1. pp. 1505-1508. ISSN 09754415

Mathivadhani, D and Maheswari, G S and Kavitha, M (2026) EXPLORING THE EFFECT OF MOBILE APP FEATURES AND AI INTEGRATION ON CUSTOMER RETENTION IN THE BANKING SECTOR. International Journal of Drug Delivery Technology, 16 (61s): 1. pp. 1446-1452. ISSN 0975-4415

Mathew, T and Maheswari, G S and Kavitha, M (2026) EFFECTIVENESS OF PERFORMANCE BASED PAY IN RETAINING EMPLOYEES. Research Gate, 16: 61. pp. 1505-1504. ISSN 1501-1504

Balaji, K and Kavitha, M and Maheswari, G S (2026) Impact of Customer Reviews and Ratings on Consumer trust in Gig Delivery Platforms. International Journal of Multidisciplinary Research and Growth Evaluation, 7 (1). pp. 142-145. ISSN 2582-7138

Amith Sharma, D and Kavitha, M and Maheswari, G S (2026) Impact of Social Media Advertising on Consumer Purchase Behaviour Towards FMCG Products with Special Reference to Chennai City. International Journal of Multidisciplinary Research and Growth Evaluation, 7 (1). pp. 146-150. ISSN 2582-7138

Aarthi, S and Kavitha, M and Maheswari, G S (2026) Influence of Hybrid Work on Employee Engagement. International Journal of Multidisciplinary Research and Growth Evaluation, 7 (1). pp. 506-509. ISSN 2582-7138

Kanmani, J and Kavitha, M and Prabaharan, T (2025) Influence Of Marketing Automation on Customer Retention. Journal of Neonatal Surgery, 14 (12s). pp. 997-1001. ISSN 2226-0439

Maheswari, G S and Varisha Begum, V and Kavitha, M (2025) Role of Green Human Resource Management (GHRM) in Building an Eco-Conscious Training. Role of Green Human Resource Management (GHRM) in Building an Eco-Conscious Training, 6 (1): 1. pp. 20-24. ISSN 2582-7138

Anupriya, V and Kavitha, M (2025) SDG-8 Decent Work and Economic Growth of Information Technology Sector. International Journal of Multidisciplinary Research and Growth Evaluation, 06 (04). pp. 702-704. ISSN 2582-7138

Nithya, M and Kavitha, M and Maheswari, G S (2025) DETERMINANTS OF FAMILY SUPPORT AND JOB SATISFACTION AMONG WOMEN POLICE - WITH SPECIAL REFERENCE TO THE GREATER CHENNAI. Journal of East-West Thought, 15 (2). pp. 394-409. ISSN 2168-2259

Gowri, S and Maheswari, G S and Kavitha, M (2025) A Study On Green Business Efficiency andIts Challenges. Journal of Neonatal Surgery, 14 (7s). pp. 743-745. ISSN 2226-0439

Book Section

Mohammed Ameen, S and Kavitha, M (2025) NEUROMARKETING IN THE DIGITAL ERA: HARNESSING EMOTIONAL INSIGHTS TO TRANSFORM CONSUMER ENGAGEMENT. In: CUTTING-EDGE RESEARCH IN COMMERCE AND MANAGEMENT: A TECHNOLOGY PERSPECTIVE - Neuromarketing, Consumer Behaviour & Digital Marketing Strategies Perspective. Forschung. ISBN 978-93-91772-91-8

Elizebath, Ligia Fernandez and Kavitha, M (2025) Work Life Balance on Empowerment of Working Married Women. In: CUTTING-EDGE RESEARCH IN COMMERCE AND MANAGEMENT: A TECHNOLOGY PERSPECTIVE - Sustainability, Green Enterprises & Socioeconomic Perspectives. First Book Publishing. ISBN 978-93-92151-80-4

Balagangadaran, B G and Kavitha, M (2025) BIG DATA: TRANSFORMING BUSINESS INTELLIGENCE AND DECISION-MAKING IN THE DIGITAL ERA. In: Future of Sustainable Business: Trends, Challenges and Opportunities. Jai Shivaasni Publications. ISBN 978-93-343-3315-2

Dhanalakshmi, S and Kavitha, M (2025) INTEGRATED MARKETING COMMUNICATION TOWARDS DIGITALIZATION IN BUSINESS MANAGEMENT AND INNOVATION. In: Future of Sustainable Business: Trends, Challenges and Opportunities. Jai Shivaasni Publications. ISBN 978-93-343-3315-2

Conference or Workshop Item

Kavya, T A and Kavitha, M (2026) Influence of Organizational Culture on Employee Commitment: A Quantitative Study of Manufacturing Firms. In: 2025 International Conference on Emerging Engineering Technologies and Applications (IC-EETA), Indore, India.

Nithya, M and Kavitha, M (2026) Evaluating the Impact of Work-Life Balance on Job Performance Among Women Police Personnel in Chennai City. In: 2025 International Conference on Emerging Engineering Technologies and Applications (IC-EETA), Indore, India.

Balagangadaran, B G and Kavitha, M and Gokulakrishnan, A (2026) Influence of Workplace Surveillance on Employee Performance Management: A Study in the IT Sector of Chennai. In: 2025 International Conference on Emerging Engineering Technologies and Applications (IC-EETA), Indore, India.

Saravanan, Ashwin Karthik and Kavitha, M (2026) A Hybrid XGBoost-SVM Predictive Analytics Framework for Alzheimer's Disease Detection in Big Data Environments. In: 2025 3rd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), Faridabad, India.

Dhanalakshmi, S and Kavitha, M and Senthil Kumar, S (2025) Counterfeit Product Detection Using Structured Prediction-Based Deep Convolutional Generative Adversarial Networks for Classification. In: 2025 International Conference on Networks and Cryptology (NETCRYPT), New Delhi, India.

Asha, A and Maheswari, G S and Kavitha, M (2025) Consumer Purchase Decision Making of Omni-Channel Market - A Study with Special Reference to Chennai City. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Kavitha, M and Kalpana, Y (2025) Improving Wireless Sensor Network Security using Enhanced Authentication Elliptic Curve Cryptography. In: 2025 International Conference on Inventive Computation Technologies (ICICT), Kirtipur, Nepal.

Fernandez, Elizebath Ligia and Kavitha, M and T, Prabaharan (2025) Emotional Intelligence-Enhanced Convlstm-Based Water Wave Optimization for Healthcare Data Analysis. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Muruganantham, Nithyanantham and Kavitha, M and Maheswari, G S (2025) Work-Life Balance And Its Impact On Job Performance: A Study With Special Reference to Women Police In Chennai City. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Shruthi, K and Kavitha, M and Maheswari, G S (2025) Blockchain-Enhanced Factorization Machine-Deep Learning Based Lightning Search Algorithm for Secure Cloud Data Processing. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Book

KAVYA, T.A and Kavitha, M (2025) Cutting-Edge Research in Commerce and Management: A Technology Perspective – Artificial Intelligence and Digital Transformation Perspective. Shanlax Publications, Tiruttani. ISBN Sri Subramaniyaswamy Government Arts College V. Dheenadhayalan Cutting-Edge Research in Commerce and Management: A Technology Perspective – Artificial Intelligence and Digital Transformation Perspective 1 9 2025 9789361636509 Shanlax Publications

Kavitha, M and Maheswari, G S (2025) RESEARCH METHODOLOGY - Charulatha Publication's. 1 ed. CHARULATHA UBLICATIONS, CHENNAI. ISBN 978-93-7130-404-7