Items where Author is "Kavitha, M."

Article

Ande, Sagar Narendra and Shrivastava, Preeti and Suthar, Mihirkumar B. and Kavitha, M. and Baryah, Neha and Khadanga, Manasi and Joel Mart, E and Kumar, Sarvesh (2025) Protective role of kaempferol against estradiol valerate-induced polycystic ovary syndrome in rats. Journal of Experimental Zoology India, 29 (1). pp. 623-631. ISSN 09720030

Jabeen, S. Sayeeda and Kavitha, M. (2019) Green Marketing in Food Industry and Impact on Health Issues. Indian Journal of Public Health Research & Development, 10 (10). p. 350. ISSN 0976-0245

Jabeen, S. Sayeeda and Kavitha, M. (2019) A Study on Customer Preferences on Green Marketing. Indian Journal of Public Health Research & Development, 10 (1). p. 211. ISSN 0976-0245

Sharmila, R and Kavitha, M. (2018) Effectiveness of social media marketing. Indian Journal of Public Health Research & Development, 9 (11). p. 192. ISSN 0976-0245

Sharmila, R. and Kavitha, M. (2018) A study on customer experience in E-Tailing and retailing. Indian Journal of Public Health Research & Development, 9 (9). p. 375. ISSN 0976-0245

Subramanian, S. and Kavitha, M. (2017) Factors influencing employee’s job satisfaction - An empirical study among employees of IT sectors in Chennai City. Factors influencing employee’s job satisfaction - An empirical study among employees of IT sectors in Chennai City.

Book Section

DhanaLakshmi, S and Kavitha, M. (2026) E-COMMERCE AND DIGITAL MARKETS (FIN TECH, CONSUMER BEHAVIOR, CYBERSECURITY). In: Transformative Research in Business: From Theory to Tech-Driven Practice - Digital Markets, Consumer Behaviour & AI Perspective. Shanlax Publications, Tamilnadu. ISBN 978-93-6163-194-8

KAVYA, T A and Kavitha, M. (2025) IMPACT OF ARTIFICIAL INTELLIGENCE ON DIGITAL MARKETING. In: CUTTING-EDGE RESEARCH IN COMMERCE AND MANAGEMENT: A TECHNOLOGY PERSPECTIVE - Artificial Intelligence and Digital Transformation Perspective. Shanlax Publications. ISBN 978-93-6163-650-9

Pratiksha, S. and Kavitha, M. (2023) Survey on impact of green blockchain in green marketing—Chennai city. In: Green Blockchain Technology for Sustainable Smart Cities. Elsevier, pp. 303-323.

Conference or Workshop Item

THASNEEM, I and Maheswari, G S and Kavitha, M. (2025) NEURO-MARKETING IMPACT ON CONSUMER BEHAVIOUR IN SEARCH ENGINE OPTIMIZATION : A CASE STUDY OF CHENNAI CITY. In: NEURO-MARKETING IMPACT ON CONSUMER BEHAVIOUR IN SEARCH ENGINE OPTIMIZATION : A CASE STUDY OF CHENNAI CITY, 6-11-2025, MALAYSIA.

Mathivadhani, D and Maheswari, G S and Kavitha, M. (2025) Evaluating the Influence of AI-Driven Mobile Banking on Customer Satisfaction: A Case Study of Private Banks in Chennai. In: 2025 International Conference on Networks and Cryptology (NETCRYPT), New Delhi, India.

Thomas, M and Vinayagam, K and Esakkiammal, S and Subramanian, S and Kavitha, M. and Ganesa Murthy, A (2024) Designing an Automated Smart Green House and Controlling Based on IOT-Enabled Intelligent Decision Support System. In: 2024 2nd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), Faridabad, India.

Patent

Leema Raina F (2025) An Intelligent Heart Disease Prediction System Using Bidirectional GRU with Grey Wolf Optimization for Parameter Optimization. 202641035102.

DR. M. KAVITHA (2024) COMPUTING SYSTEM FOR EFFICIENT SUPPLY CHAIN AND LOGISTICS. 6390556.