Items where Author is "Kavitha, M."

Article

Amith Sharma, D and Kavitha, M. and Maheswari, G S (2026) Impact of Social Media Advertising on Consumer Purchase Behaviour Towards FMCG Products with Special Reference to Chennai City. International Journal of Multidisciplinary Research and Growth Evaluation, 7 (1). pp. 146-150. ISSN 2582-7138

Aarthi, S and Kavitha, M. and Maheswari, G S (2026) Influence of Hybrid Work on Employee Engagement. International Journal of Multidisciplinary Research and Growth Evaluation, 7 (1). pp. 506-509. ISSN 2582-7138

Kanmani, J and Kavitha, M. and Prabaharan, T (2025) Influence Of Marketing Automation on Customer Retention. Journal of Neonatal Surgery, 14 (12s). pp. 997-1001. ISSN 2226-0439

Maheswari, G S and Varisha Begum, V and Kavitha, M. (2025) Role of Green Human Resource Management (GHRM) in Building an Eco-Conscious Training. Role of Green Human Resource Management (GHRM) in Building an Eco-Conscious Training, 6 (1): 1. pp. 20-24. ISSN 2582-7138

Ande, Sagar Narendra and Shrivastava, Preeti and Suthar, Mihirkumar B. and Kavitha, M. and Khadanga, Manasi and Mart, E. Joel and Kumar, Sarvesh and Baryah, Neha (2025) Protective role of kaempferol against estradiol valerate-induced polycystic ovary syndrome in rats. Journal of Experimental Zoology India, 29 (1). pp. 623-631. ISSN 09720030

THASNEEM, I and Maheswari, G S and Kavitha, M. (2025) NEURO-MARKETING IMPACT ON CONSUMER BEHAVIOUR IN SEARCH ENGINE OPTIMIZATION : A CASE STUDY OF CHENNAI CITY. NEURO-MARKETING IMPACT ON CONSUMER BEHAVIOUR IN SEARCH ENGINE OPTIMIZATION : A CASE STUDY OF CHENNAI CITY. ISSN 979-8-3315-9566

Anupriya, V and Kavitha, M. (2025) SDG-8 Decent Work and Economic Growth of Information Technology Sector. International Journal of Multidisciplinary Research and Growth Evaluation. pp. 702-704.

Nithya, M and Kavitha, M. and Maheswari, G S (2025) DETERMINANTS OF FAMILY SUPPORT AND JOB SATISFACTION AMONG WOMEN POLICE - WITH SPECIAL REFERENCE TO THE GREATER CHENNAI. Journal of East-West Thought, 15 (2). pp. 394-409. ISSN 2168-2259

Jabeen, S. Sayeeda and Kavitha, M. (2019) Green Marketing in Food Industry and Impact on Health Issues. Indian Journal of Public Health Research & Development, 10 (10). p. 350. ISSN 0976-0245

Jabeen, S. Sayeeda and Kavitha, M. (2019) A Study on Customer Preferences on Green Marketing. Indian Journal of Public Health Research & Development, 10 (1). p. 211. ISSN 0976-0245

Sharmila, R and Kavitha, M. (2018) Effectiveness of social media marketing. Indian Journal of Public Health Research & Development, 9 (11). p. 192. ISSN 0976-0245

Sharmila, R. and Kavitha, M. (2018) A study on customer experience in E-Tailing and retailing. Indian Journal of Public Health Research & Development, 9 (9). p. 375. ISSN 0976-0245

Subramanian, S. and Kavitha, M. (2017) Factors influencing employee’s job satisfaction - An empirical study among employees of IT sectors in Chennai City. Factors influencing employee’s job satisfaction - An empirical study among employees of IT sectors in Chennai City.

Book Section

DhanaLakshmi, S and Kavitha, M. (2026) E-COMMERCE AND DIGITAL MARKETS (FIN TECH, CONSUMER BEHAVIOR, CYBERSECURITY). In: Transformative Research in Business: From Theory to Tech-Driven Practice - Digital Markets, Consumer Behaviour & AI Perspective. Shanlax Publications, Tamilnadu. ISBN 978-93-6163-194-8

KAVYA, T.A and Kavitha, M. (2025) IMPACT OF ARTIFICIAL INTELLIGENCE ON DIGITAL MARKETING. In: CUTTING-EDGE RESEARCH IN COMMERCE AND MANAGEMENT: A TECHNOLOGY PERSPECTIVE - Artificial Intelligence and Digital Transformation Perspective. Shanlax Publications. ISBN 978-93-6163-650-9

Mohammed Ameen, S and Kavitha, M. (2025) NEUROMARKETING IN THE DIGITAL ERA: HARNESSING EMOTIONAL INSIGHTS TO TRANSFORM CONSUMER ENGAGEMENT. In: CUTTING-EDGE RESEARCH IN COMMERCE AND MANAGEMENT: A TECHNOLOGY PERSPECTIVE - Neuromarketing, Consumer Behaviour & Digital Marketing Strategies Perspective. Forschung. ISBN 978-93-91772-91-8

Elizebath, Ligia Fernandez and Kavitha, M. (2025) Work Life Balance on Empowerment of Working Married Women. In: CUTTING-EDGE RESEARCH IN COMMERCE AND MANAGEMENT: A TECHNOLOGY PERSPECTIVE - Sustainability, Green Enterprises & Socioeconomic Perspectives. First Book Publishing. ISBN 978-93-92151-80-4

Balagangadaran, B G and Kavitha, M. (2025) BIG DATA: TRANSFORMING BUSINESS INTELLIGENCE AND DECISION-MAKING IN THE DIGITAL ERA. In: Future of Sustainable Business: Trends, Challenges and Opportunities. Jai Shivaasni Publications. ISBN 978-93-343-3315-2

Dhanalakshmi, S and Kavitha, M. (2025) INTEGRATED MARKETING COMMUNICATION TOWARDS DIGITALIZATION IN BUSINESS MANAGEMENT AND INNOVATION. In: Future of Sustainable Business: Trends, Challenges and Opportunities. Jai Shivaasni Publications. ISBN 978-93-343-3315-2

Pratiksha, S. and Kavitha, M. (2023) Survey on impact of green blockchain in green marketing—Chennai city. In: Green Blockchain Technology for Sustainable Smart Cities. Elsevier, pp. 303-323.

Conference or Workshop Item

Dhanalakshmi, S and Kavitha, M. and Senthil Kumar, S (2025) Counterfeit Product Detection Using Structured Prediction-Based Deep Convolutional Generative Adversarial Networks for Classification. In: 2025 International Conference on Networks and Cryptology (NETCRYPT), New Delhi, India.

Mathivadhani, D and Maheswari, G S and Kavitha, M. (2025) Evaluating the Influence of AI-Driven Mobile Banking on Customer Satisfaction: A Case Study of Private Banks in Chennai. In: 2025 International Conference on Networks and Cryptology (NETCRYPT), New Delhi, India.

Asha, A and Maheswari, G S and Kavitha, M. (2025) Consumer Purchase Decision Making of Omni-Channel Market - A Study with Special Reference to Chennai City. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Kavitha, M. and Kalpana, Y. (2025) Improving Wireless Sensor Network Security using Enhanced Authentication Elliptic Curve Cryptography. In: 2025 International Conference on Inventive Computation Technologies (ICICT), Kirtipur, Nepal.

Shruthi, K and Kavitha, M. and Maheswari, G S (2025) Blockchain-Enhanced Factorization Machine-Deep Learning Based Lightning Search Algorithm for Secure Cloud Data Processing. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Muruganantham, Nithyanantham and Kavitha, M. and Maheswari, G S (2025) Work-Life Balance And Its Impact On Job Performance: A Study With Special Reference to Women Police In Chennai City. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Thomas, M and Vinayagam, K and Esakkiammal, S and Subramanian, S and Kavitha, M. and Ganesa Murthy, A (2024) Designing an Automated Smart Green House and Controlling Based on IOT-Enabled Intelligent Decision Support System. In: 2024 2nd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), Faridabad, India.

Book

KAVYA, T.A and Kavitha, M. (2025) Cutting-Edge Research in Commerce and Management: A Technology Perspective – Artificial Intelligence and Digital Transformation Perspective. Shanlax Publications, Tiruttani. ISBN Sri Subramaniyaswamy Government Arts College V. Dheenadhayalan Cutting-Edge Research in Commerce and Management: A Technology Perspective – Artificial Intelligence and Digital Transformation Perspective 1 9 2025 9789361636509 Shanlax Publications

Elizebath Ligia Fernandez, F and Kavitha, M. (2025) Cutting-Edge Research in Commerce and Management: A Technology Perspective – Sustainability, Green Enterprises & Socioeconomic Perspectives. First Book Publishing, MADURAI. ISBN Sri Subramaniyaswamy Government Arts College V. Dheenadhayalan Cutting-Edge Research in Commerce and Management: A Technology Perspective – Sustainability, Green Enterprises & Socioeconomic Perspectives 1 9 2025 9789392151804 First Book Publishing

Kavitha, M. and Maheswari, G S (2025) RESEARCH METHODOLOGY - Charulatha Publication's. 1 ed. CHARULATHA UBLICATIONS, CHENNAI. ISBN 978-93-7130-404-7

Patent

DR. M. KAVITHA (2026) A SYSTEM AND METHOD FOR ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING MODELS MANAGEMENT AND TRAINING. 202641026223 A.

Leema Raina F (2025) An Intelligent Heart Disease Prediction System Using Bidirectional GRU with Grey Wolf Optimization for Parameter Optimization. 202641035102.

DR. M. KAVITHA (2024) COMPUTING SYSTEM FOR EFFICIENT SUPPLY CHAIN AND LOGISTICS. 6390556.