Items where Author is "Kavitha, M."

DhanaLakshmi, S and Kavitha, M. (2026) E-COMMERCE AND DIGITAL MARKETS (FIN TECH, CONSUMER BEHAVIOR, CYBERSECURITY). In: Transformative Research in Business: From Theory to Tech-Driven Practice - Digital Markets, Consumer Behaviour & AI Perspective. Shanlax Publications, Tamilnadu. ISBN 978-93-6163-194-8

Ande, Sagar Narendra and Shrivastava, Preeti and Suthar, Mihirkumar B. and Kavitha, M. and Baryah, Neha and Khadanga, Manasi and Joel Mart, E and Kumar, Sarvesh (2025) Protective role of kaempferol against estradiol valerate-induced polycystic ovary syndrome in rats. Journal of Experimental Zoology India, 29 (1). pp. 623-631. ISSN 09720030

THASNEEM, I and Maheswari, G S and Kavitha, M. (2025) NEURO-MARKETING IMPACT ON CONSUMER BEHAVIOUR IN SEARCH ENGINE OPTIMIZATION : A CASE STUDY OF CHENNAI CITY. In: NEURO-MARKETING IMPACT ON CONSUMER BEHAVIOUR IN SEARCH ENGINE OPTIMIZATION : A CASE STUDY OF CHENNAI CITY, 6-11-2025, MALAYSIA.

KAVYA, T A and Kavitha, M. (2025) IMPACT OF ARTIFICIAL INTELLIGENCE ON DIGITAL MARKETING. In: CUTTING-EDGE RESEARCH IN COMMERCE AND MANAGEMENT: A TECHNOLOGY PERSPECTIVE - Artificial Intelligence and Digital Transformation Perspective. Shanlax Publications. ISBN 978-93-6163-650-9

Mathivadhani, D and Maheswari, G S and Kavitha, M. (2025) Evaluating the Influence of AI-Driven Mobile Banking on Customer Satisfaction: A Case Study of Private Banks in Chennai. In: 2025 International Conference on Networks and Cryptology (NETCRYPT), New Delhi, India.

Leema Raina F (2025) An Intelligent Heart Disease Prediction System Using Bidirectional GRU with Grey Wolf Optimization for Parameter Optimization. 202641035102.

Thomas, M and Vinayagam, K and Esakkiammal, S and Subramanian, S and Kavitha, M. and Ganesa Murthy, A (2024) Designing an Automated Smart Green House and Controlling Based on IOT-Enabled Intelligent Decision Support System. In: 2024 2nd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), Faridabad, India.

DR. M. KAVITHA (2024) COMPUTING SYSTEM FOR EFFICIENT SUPPLY CHAIN AND LOGISTICS. 6390556.

Pratiksha, S. and Kavitha, M. (2023) Survey on impact of green blockchain in green marketing—Chennai city. In: Green Blockchain Technology for Sustainable Smart Cities. Elsevier, pp. 303-323.

Jabeen, S. Sayeeda and Kavitha, M. (2019) Green Marketing in Food Industry and Impact on Health Issues. Indian Journal of Public Health Research & Development, 10 (10). p. 350. ISSN 0976-0245

Jabeen, S. Sayeeda and Kavitha, M. (2019) A Study on Customer Preferences on Green Marketing. Indian Journal of Public Health Research & Development, 10 (1). p. 211. ISSN 0976-0245

Sharmila, R and Kavitha, M. (2018) Effectiveness of social media marketing. Indian Journal of Public Health Research & Development, 9 (11). p. 192. ISSN 0976-0245

Sharmila, R. and Kavitha, M. (2018) A study on customer experience in E-Tailing and retailing. Indian Journal of Public Health Research & Development, 9 (9). p. 375. ISSN 0976-0245

Subramanian, S. and Kavitha, M. (2017) Factors influencing employee’s job satisfaction - An empirical study among employees of IT sectors in Chennai City. Factors influencing employee’s job satisfaction - An empirical study among employees of IT sectors in Chennai City.