Items where Author is "Joshva, J"
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Article
Joshva, J and Madhumita, G From Try-On to Buy-On: The Impact of Immersive Technologies and Experiential Marketing on Consumer Decision-Making in Online Apparel Retail. -Multidisciplinary, Scientific Work and Management Journal.
Joshva, J and Madhumita, G Immersive Commerce in Fashion: Evaluating the Influence of AR/VR-Driven Marketing on Online Garment Purchase Decisions. -Multidisciplinary, Scientific Work and Management Journal.