Items where Author is "Dhanashree, G. S."

Article

Dhanashree, G. S. and Ramya, P (2026) Role of Green Branding in Achieving Competitive Advantage in Automobile Industries. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 36 (1). pp. 6518-6520. ISSN 1053-7899

KAMILAH BANU, H and Dhanashree, G. S. (2025) ROLE OF ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCES MANAGEMENT. INTERNATIONAL CONFERENCE ON APPLICATION OF AI IN BUSINESS AND TECHNOLOGY (ICAIBT), 1. pp. 377-383. ISSN 978-93-49332-72-0

Dhanashree, G. S. and KAMILAH BANU, H and Madhumita, G and Priyadharshini, R (2025) Green Human Resource Management: A Comprehensive Review of Evolution, Practices, and Implications in the Indian and Global Contexts. International Conference on Integrative Approaches Across Multidisciplinary studies & Research. pp. 201-207. ISSN 978-93-48954-15-2

Dhanashree, G. S. and H. Kamilah, Banu (2025) AN EVALUATING GREEN MARKETING TECHNIQUES ADOPTED BY THE AUTOMOBILE SECTOR IN CHENNAI CITY. International Journal of Science Technology and Management, 14 (2). ISSN 2394-1537

H. Kamilah, Banu and Dhanashree, G. S. (2025) India’s Path to Women’s Empowerment: A Sustainable Development Perspective. International Journal of Science Technology and Management, 14 (2). ISSN 2394-1537

Dhanashree, G. S. (2023) A STUDY ON BUYING BEHAVIOUR TOWARDS GREEN PRODUCTS. International Journal of Multidisciplinary Research in Arts, Science and Technology, 1 (4). 01-06. ISSN 2584-0231

Dhanashree, G. S. and H. Kamilah, Banu (2023) RECENT BUSINESS TRENDS AND CHANGES IN RETAIL SECTOR. Shodha Prabha.

Dhanashree, G. S. (2023) A STUDY ON EMPLOYEE RETENTION STRATEGIES OF MULTI NATIONAL COMPANIES IN CHENNAI CITY. Business, Management and Economics Engineering, 21 (1). ISSN 2669-2481

Dhanashree, G. S. and Vetrivel, M (2022) A STUDY ON BUYING BEHAVIOUR TOWARDS GREEN PRODUCTS IN TIRUNELVELI CITY. NEUROQUANTOLOGY, 20 (15). ISSN 1303-5150

Book Section

H. Kamilah, Banu and Dhanashree, G. S. (2025) ARTIFICIAL INTELLIGENCE AND ITS INFLUENCE ON BUSINESS PRICING AND MARKET DYNAMICS. In: Artificial Intelligence and Machine Learning in Business: Pioneering the Future of Commerce. SS PUBLISHING HOUSE. ISBN 978-81-967219-4-7

Thanuja, K. and Dhanashree, G. S. (2025) CHALLENGES AND POSSIBILITIES OF SUPPLY CHAIN MANAGEMENT WITH AI INTEGRATION. In: Artificial Intelligence and Machine Learning in Business: Pioneering the Future of Commerce. SS PUBLISHING HOUSE. ISBN 978-81-967219-4-7

Ramya, P. and Dhanashree, G. S. (2025) ENCOURAGING FAIR LABOUR PRACTICES, COMMUNITY DEVELOPMENT AND EMPLOYEE WELFARE. In: Impact Analysis of HRM Practices in the IT Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE. ISBN 978-83-90956-86-9

Dhanashree, G. S. and H. Kamilah, Banu (2025) GREEN HUMAN RESOURCE MANAGEMENT. In: Impact Analysis of HRM Practices in the IT Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE. ISBN 978-83-90956-86-9

Conference or Workshop Item

Dhanashree, G. S. and KAMILAH BANU, H (2025) Investor Perception In The Media Age: Startup Financing And Market Penetration Outcomes. In: INTERNATIONAL CONFERENCE ON APPLICATION OF AI IN BUSINESS AND TECHNOLOGY, 22 AUGUIST 2025, CHENNAI.

KAMILAH BANU, H and Dhanashree, G. S. (2025) Role Of Artificial Intelligence In Human Resources Management. In: INTERNATIONAL CONFERENCE ON APPLICATION OF AI IN BUSINESS AND TECHNOLOGY, 23-08-2025, Chennai.

Dhanashree, G. S. and H. Kamilah, Banu (2025) CHALLENGES FACED BY TEACHERS IN HIGHER EDUCATION. In: National Conference on National Education Policy 2020 : Challenges and Opportunities for Higher Education Institutions in India.

Ramya, P. and Dhanashree, G. S. (2025) Data analytics of green marketing strategies in the financial performance of selected automobile industries of Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Thanuja, K. and Dhanashree, G. S. (2025) Data analytics on online grocery shopping behaviour of selected customers in Chennai City. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

H. Kamilah, Banu and Dhanashree, G. S. (2024) Impact of E-HRM in the organization Growth of Information Technology Sector. In: 2024 2nd International Conference on Recent Advances in Information Technology for Sustainable Development (ICRAIS), Manipal, India.

Dhanashree, G. S. (2022) WOMEN PERCEPTION TOWARDS SALES PROMOTIONAL TOOLS AMONG PACKAGED PRODUCTS IN TIRUNELVELI DISTRICT. In: International Conference on International Inflation, Economics, Financial Turbolance and the Indian Strategy to tackle the Current Scenario.

Book

Kotteeswaran, M. and Vinayagam, K and KAMILAH BANU, H and Dhanashree, G. S. (2025) Modern Management Principles. IMAGINEX LNKS PUBLICATION. ISBN 978-81-988536-3-9

Patent

202641001918 A (2025) Impact of Assessing the Economic Benefits of Stock Markets Development in India. 202641001918 A.