Items where Author is "D, ANITHA KUMARI"

Article

M, DEVI and D, ANITHA KUMARI (2026) The Role of Green Marketing Strategies in Shaping Consumer Attitudes and Purchase Intentions toward Eco-Friendly Products: With Special Reference to SDG 12 (Responsible Consumption and Production). Multidisciplinary, Scientific Work and Management Journal, 36 (1). ISSN 1053-7899

T, SHALINI PRIYADHARSHINI and D, ANITHA KUMARI (2025) HARMONIZING GROWTH: EXAMINING MULTIMILLENNIAL WOMEN'S WORK COMPATIBILITY AND BEHAVIORAL INTENTIONS FOR SOCIAL ADVANCEMENT IN INDIA'S IT SECTOR. TPM (Theoretical and Practical Management / TPM Journal), 32 (S9, 2). pp. 336-347. ISSN 1972-6325

Conference or Workshop Item

M, Sivalingam and D, ANITHA KUMARI and S, Perumal Raja and N, Mari Anand (2026) Evaluating the Impact of Social Media Marketing Attributes on Consumer Loyalty: The Mediating Role of Consumer Trust". In: Aditya Degree and P.G. College (A), Kakinada, Andhra Pradesh, 23 & 24 June, 2025, Andhra Pradesh,.

M, Shalini Priyadharshini T and D, ANITHA KUMARI and S, Perumal Raja and N, Mari Anand (2026) The Role of Emotional Intelligence in Enhancing Work Compatibility among Multi-Millennial Women in Information Technology. In: Emerging Trends in Computer Science and Applications (IMACSI 2025), 23 & 24 June, 2025, Andhra Pradesh,.

A, Priyadharshini and D, ANITHA KUMARI and Venkatesan, Chellamma and N, Mari Anand (2026) A Study on Impact of Workplace Demand on Turnover Intention. In: Emerging Trends in Computer Science and Applications (IMACSI 2025)., 23 & 24 June, 2025, Andhra Pradesh,.

Book

S, SUDHA and D, ANITHA KUMARI (2025) Human Resource Management". MERIMAX International Publications. ISBN 978-81-986199-9-0