Items where Author is "Balasubramaniam, M"

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Article

Balasubramaniam, M and Sasikumar, P (2023) UNDERSTANDING THE BUYING BEHAVIOR OF READY-MIX CONCRETE MANUFACTURERS: EFFECTIVE MARKETING STRATEGIES. Eur. Chem. Bull., 12 (7). pp. 1170-1181. ISSN 2063-5346

Balasubramaniam, M and Sasikumar, P (2022) The Impact of Pricing and Product Positioning Among Dealers: A field-based Study Concerning JSW Cement Limited in Selected Districts of Tamil Nādu. Neuro Quantology, 20 (13). pp. 1384-1390. ISSN 1303-5150

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