Items where Author is "Balasubramaniam, M"

Balasubramaniam, M and Sasikumar, P (2026) ANALYSING THE INFLUENCE OF MARKETING STRATEGIES ON READY-MIX CONCRETE MANUFACTURERS' BUYING BEHAVIOR: A STUDY WITHIN THE CEMENT INDUSTRY. ANALYSING THE INFLUENCE OF MARKETING STRATEGIES ON READY-MIX CONCRETE MANUFACTURERS' BUYING BEHAVIOR: A STUDY WITHIN THE CEMENT INDUSTRY, 16 (76s). pp. 2007-2018. ISSN 0975 4415

Balasubramaniam, M and Sasikumar, P (2026) A study on Strategic Marketing Practices and Customer Buying Behaviour in the Ready-Mix Concrete Infrastructure Sector. A study on Strategic Marketing Practices and Customer Buying Behaviour in the Ready-Mix Concrete Infrastructure Sector, 16 (78s). pp. 288-295. ISSN 0975 4415

Balasubramaniam, M and Sasikumar, P (2023) UNDERSTANDING THE BUYING BEHAVIOR OF READY-MIX CONCRETE MANUFACTURERS: EFFECTIVE MARKETING STRATEGIES. Eur. Chem. Bull., 12 (7). pp. 1170-1181. ISSN 2063-5346

Balasubramaniam, M and Sasikumar, P (2022) The Impact of Pricing and Product Positioning Among Dealers: A field-based Study Concerning JSW Cement Limited in Selected Districts of Tamil Nādu. Neuro Quantology, 20 (13). pp. 1384-1390. ISSN 1303-5150