Items where Author is "Aishwarya, K"
Article
Aishwarya, K and Jayakani, S. (2025) A Study on Consumer Behaviour in Fast Moving Consumer Goods – Descriptive Analysis. pp. 154-167.
Book Section
Aishwarya, K and JAYAKANI, S (2025) A Study on the Emergence of Cross-Channel Marketing and Challenges in its Marketing Communication. In: Global Trade and Economic Development: Opportunities and Threats. Jai Shivaasni Publications, Virudhunagar, TAMILNADU, INDIA, pp. 34-37. ISBN 978-81-989640-9-0
Conference or Workshop Item
Aishwarya, K and JAYAKANI, S (2026) IOT-ENABLED SMART PACKAGING: ITS CURRENT STATUS, OPPORTUNITIES AND CHALLENGES. In: INTERNATIONAL CONFERENCE ON DIGITAL TRANSFORMATION FOR SUSTAINABLE BUSINESS GROWTII, 18-03-2026, VIDHYA SAGAR WOMENS COLLEGE Chennai, India..
Aishwarya, K and Jayakani, S. (2025) A Study on Consumer Behaviour in Fast Moving Consumer Goods – Descriptive Analysis. In: ICSRR 2025, conducted online on August 17, 2025, organized by Scientific Research Reports, Chennai, India., 17-08-2025, Scientific Research Reports, Chennai, India..
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