Consumers satisfaction towards online food delivery app Swiggy: The study special reference with south Chennai

Singh, Sankar and Katta, Ashok Kumar (2022) Consumers satisfaction towards online food delivery app Swiggy: The study special reference with south Chennai. International journal of health sciences, 6 (s3). pp. 3760-3768. ISSN 2550-6978

[thumbnail of 2550-6978-Consumers satisfaction towards online food delivery app Swiggy.pdf] Archive
2550-6978-Consumers satisfaction towards online food delivery app Swiggy.pdf

Download (357kB)

Abstract

The study examines the influence of online food ordering on customers and to know how Swiggy food ordering has affected and altered their food habits. Hence the study investigate customer’s satisfaction towards online food ordering app Swiggy The research found Respondents of this study, between the ages of 21 and 35 used online food services more than any other age group. Swiggy is the most popular food ordering app, and it is preferred by respondents more. This research is based on primary data, which is obtained by a primary survey using a well-structured questionnaire in order to meet the requirements of the stated objectives of this research study. The sample size of this research comprises 150. The study taken in Chennai city southern region. SPSS version 20 is used in this research.

Item Type: Article
Subjects: Business Administration > Marketing
Divisions: Business Administration
Depositing User: Mr IR Admin
Date Deposited: 19 Oct 2024 06:30
Last Modified: 19 Oct 2024 06:30
URI: https://ir.vistas.ac.in/id/eprint/9803

Actions (login required)

View Item
View Item