Analysis of influencing factors on digital platform and its impact on buyers

Analysis of influencing factors on digital platform and its impact on buyers J. Phani Krishna Ashok Kumar Katta Nisha Rai Mohfiz Parmar

In the context of post covid-19 dynamic markets, focus on Consumers to attain their attention becomes always prime objective for the sellers. From the available options, digital platforms where sellers exhibit the product features, promotional features, labellings, taggings of the products are become more increasing there by drawing their attention. The current paper analyzed based on the research data of the followers and leads generated on the digital platform representing capital goods in current business scenario where the challenges and competitiveness are coexisting. Capital goods include buildings, machinery, equipment, vehicles, and tools. Capital goods are not finished goods instead part of a system, but they are used to make finished goods or process systems. These are physical assets that a company uses in the different processes to produce products and provide services that consumers will later use. Inorder to improve in sales leads generation increasing the visibility through various factors on digital platforms been discussed and from the data acquired and thus proving the tile.
05 02 2022 6984 6989 http://creativecommons.org/licenses/by-nc-nd/4.0 10.53730/ijhs.v6nS1.6581 https://sciencescholar.us/journal/index.php/ijhs/article/view/6581 https://sciencescholar.us/journal/index.php/ijhs/article/download/6581/2848 https://sciencescholar.us/journal/index.php/ijhs/article/download/6581/2848