Consumer Behavior In Passenger Car Market With Special Reference To Selected Districts In Andhra Pradesh

Present world we have so many leader in car manufacturing like Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan. A consumer gives more importance to easy, convenient, stylish and more comfortable vehicles rather than highly sophisticated vehicles. Consumer behaviour is a complex one. It differs from person to person as well as product to product. multiplicity of choices available to the Indian passenger car buyers, it drastically changed the way the car purchase scenario in India and particularly in the State of Andhra Pradesh. This Transformed the automobile scene from a sellers’ market to buyers’ market.