Consumerism and Its Impact of Social Media

Consumerism and Its Impact of Social Media Associate Professor ,Department of Commerce ,Vels institute of science , Technology and Advanced Studies (VISTAS), Chennai, India. Dr. N. Manivannan* Dr. G. Mythili Associate Professor ,Department of Commerce ,Vels institute of science , Technology and Advanced Studies (VISTAS), Chennai, India. Dr. S. Gunaseelan Associate Professor ,Department of Commerce ,Vels institute of science , Technology and Advanced Studies (VISTAS), Chennai, India.

A consumer is an important pillar of the business organization it will goes to give a very huge level of appreciation the businesspeople. All the businesspeople are giving a first priority to their customers and also the consumer. The customer and the consumer are all the carried his purchasing policy up to end of their life, so all the producer and manufacturer must to concentrate their producing habits. The consumer is the king in the market, so we take care of the consumer and also the customers in the present marketing era. It contains the need, scope, objectives of studies and also using the tools of Chi-square test for analyzing the data. Based on the findings, appropriate suggestions have been made for increasing the number of beneficiaries.
08 30 2019 1217 1219 CC BY-NC-ND 4.0 10.35940/BEIESP.CrossMarkPolicy www.ijeat.org true 10.35940/ijeat.F8372.088619 https://www.ijeat.org/portfolio-item/F8372088619/ https://www.ijeat.org/wp-content/uploads/papers/v8i6/F8372088619.pdf