Challenges of Women Self Help Group Members towards Marketing

In India Self-help group contributes to the economic
development of the country by engaging in income generation
activities. The self-help group (SHG) model is the dominant
form of microfinance in India for the economic and social
empowerment of the women. In the Tamil Nadu Women’s
Development Project, 50 per cent of women self-help group
members stated that, for the first time in their lives, they had
come out of their families, visited new places, attended the
meeting and travelled longer distances, further 90 per cent of
women Self-help members said they had interacted with
institutions such as banks, NGOs and project agencies. The
sustainable growth of SHG depends upon the income
generation. But the economic growth of Self-help group
suffers from choice of business, financial constraints;
marketing etc. This paper is focused on various Problems
encountered by Self Help Groups. The data has been collected
from 300 Self-help group members through questionnaire
survey and statistical tools and techniques were applied to
draw conclusions.