Employer Brand as a Predictor of Employee Satisfaction

Objective: The paper aims to analyse perception experienced by employers towards employer and the influence of Employer brand on Employee satisfaction. Employer brand refers to method in which organisations discriminate themselves in the employment market, be eligible them to recruit, retain and employ the right people .Employer branding is a competitive benefit for any organization for the success in the business and determines the value of company’s intangible assets. A strong employer brand will help the organization to differentiate itself in market place and acquire the best people. The brand communicates the uniqueness of an organization. It “shows” what the organization stands for. Employee satisfaction refers to the overall satisfaction of employees towards their organization and its measure by satisfaction with job and life as a whole Methodology: This study attempts to find out the influence of Employer branding on satisfaction of employees from the perspective of Employees in IT in companies at major IT hubs of India.
Findings: The brand experience occupies an important role in accomplishing a high level of satisfaction and make the people to feel great place to work. Novelty & Applications: The formation of an employer brand that leads to better level of employee approaches, the positive approach of employee which simultaneously affects the customer satisfaction and profits of the businesses. This study will be useful to enhance the satisfaction of the employee