Items where Subject is "Services Marketing"

A

A, Menaga and Vasantha, S (2022) Influence of Social Media on Brand Trust During COVID-19 Through Corporate Social Responsibility Communication. ECS Transactions, 107 (1). pp. 8819-8829. ISSN 1938-5862

Andrew James, Fabian and Sudha, S and Manimalar, R. (2016) Brunt of Night Shift on the Leisure Time, Social Relationship and Social Commitment of Employees. Indian Journal of Science and Technology, 9 (43). ISSN 0974-6846

B

Bamini, J and Govindarajan, A. and Balamurugan, Dhanushkodi and Seal, Sudeshna and Martis, Jason Elroy and Meenakshi, S. (2025) Enhancing Employee Retention with AI: Predictive Analytics and Decision Support Systems. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Bharathi, K. and Sudha, S (2018) Online Apparel Retailing: The Mediating Effect of E-Shopping Intention on the Association among Privacy, Website Content and E-Shopping Satisfaction. Indian Journal of Public Health Research & Development, 9 (3). p. 325. ISSN 0976-0245

C

Chandrachud, S. and Rajagopalb, Nagarajan (2018) Imperative Effects of Private Label Branding in Indian Retail. Indian Journal of Public Health Research & Development, 9 (2). p. 15. ISSN 0976-0245

G

Govindaraj, Manoj and Anitha Kumari, D. and Shakila, P. and Lawrence, Jenifer (2025) AI-Driven Cybersecurity for Industrial Automation: Resilient Solutions for Industry 4.0. In: AI-Enhanced Cybersecurity for Industrial Automation. IGI Global, pp. 83-102.

H

Hariharan, S and Vetrivel, V (2025) TRADITIONAL CUISINES AND SERVICE QUALITY DIMENSIONS AND THEIR EFFECT ON CUSTOMER RETENTION IN COIMBATORE’S HOTEL AND CATERING INDUSTRY. TPM, 32 (S8). pp. 2464-2468. ISSN 1972-6325

J

Josphin, R and Vetrivel, V (2021) An Investigation on Turbulent Times of Passenger Vehicle Segment in India. International Journal of Trend in Scientific Research and Development (IJTSRD), 6 (1): IJTSRD4911. pp. 1632-1638. ISSN 2456 – 6470

K

KIRUBA, Angelin S. and Jawahar RANI, K. and Vasantha, S. (2022) The comparative study on the initial effect of H1N1 and COVID’19 on the Major Stock Markets. Quality - Access to Success, 23 (187).

Krithiga Devi, R and Sasikumar, P (2026) Assessing the Impact of Telemedicine Services on Rural Women in Tamil Nadu. Assessing the Impact of Telemedicine Services on Rural Women in Tamil Nadu. pp. 6538-6540. ISSN 1053-7899

L

Latha, R S and Chandran, M (2024) Is artificial intelligence really influencing the marketing strategies and consumer behaviour? Salud, Ciencia y Tecnología - Serie de Conferencias, 3. p. 896. ISSN 2953-4860

M

Menaga, A and Vasantha, S. (2024) Exploring the impact of corporate social responsibility and marketing communication on consumer consumption patterns: A qualitative study. In: THE INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE RAKHMATULIN READINGS, 26–27 May 2023, Tashkent, Uzbekistan.

P

Preetha, S. and Sivapriya, C and Subhashini, S (2018) Customers Perspective on Adaptiveness to Cab Sharing-A Social Innovation. Indian Journal of Public Health Research & Development, 9 (5). p. 308. ISSN 0976-0245

S

Shalini, P. and Sudha, S and Shree, S. Vennilaa and Catherin, T. C. (2026) Systematic literature review on marketing analytics. In: PROCEEDINGS OF THE 2025 12TH INTERNATIONAL CONFERENCE ON MECHANICS, MATERIALS AND MANUFACTURING: ICMMM2025, 5–7 June 2025, Bangkok, Thailand.

SuthanthiraDevi, P. and Revathy, G and Sathish Kumar, P and Karthikeyan, B and Muthu, Lakshmi.V (2024) Guardians of Truth: Exploring Techniques for Veracity Identification in social media during an Infodemic. In: 2024 3rd International Conference on Artificial Intelligence For Internet of Things (AIIoT), Vellore, India.

V

Vasantha, S. (2018) Employer Brand as a Predictor of Employee Satisfaction. Indian Journal of Public Health Research & Development, 9 (2). p. 47. ISSN 0976-0245