Items where Subject is "Services Marketing"

A

A, Menaga and Vasantha, S (2022) Influence of Social Media on Brand Trust During COVID-19 Through Corporate Social Responsibility Communication. ECS Transactions, 107 (1). pp. 8819-8829. ISSN 1938-5862

Andrew James, Fabian and Sudha, S. and Manimalar, R. (2016) Brunt of Night Shift on the Leisure Time, Social Relationship and Social Commitment of Employees. Indian Journal of Science and Technology, 9 (43). ISSN 0974-6846

B

Bamini, J and Govindarajan, A. and D, Bala Murugan and Seal, Sudeshna and Martis, Jason Elroy and Meenakshi, S. (2025) Enhancing Employee Retention with AI: Predictive Analytics and Decision Support Systems. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Bharathi, K. and Sudha, S. (2018) Online Apparel Retailing: The Mediating Effect of E-Shopping Intention on the Association among Privacy, Website Content and E-Shopping Satisfaction. Indian Journal of Public Health Research & Development, 9 (3). p. 325. ISSN 0976-0245

C

Chandrachud, S. and Rajagopalb, Nagarajan (2018) Imperative Effects of Private Label Branding in Indian Retail. Indian Journal of Public Health Research & Development, 9 (2). p. 15. ISSN 0976-0245

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Faisal, A. Mohammed (2016) Simulation modeling and analysis of labour-intensive small and medium-sized enterprises for choosing the best alternative production system. In: 2016 International Conference on Electrical, Electronics, and Optimization Techniques (ICEEOT), Chennai, India.

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Govindaraj, Manoj and Kumari P., Anitha and Shakila, P. and Lawrence, Jenifer (2025) AI-Driven Cybersecurity for Industrial Automation: Resilient Solutions for Industry 4.0. In: AI-Enhanced Cybersecurity for Industrial Automation. IGI Global, pp. 83-102.

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KIRUBA, Angelin S. and Jawahar RANI, K. and Vasantha, S. (2022) The comparative study on the initial effect of H1N1 and COVID’19 on the Major Stock Markets. Quality - Access to Success, 23 (187).

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Latha, R.S. and Chandran, M. (2024) Is artificial intelligence really influencing the marketing strategies and consumer behaviour? Salud, Ciencia y Tecnología - Serie de Conferencias, 3. p. 896. ISSN 2953-4860

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Menaga, A and Vasantha, S. (2024) Exploring the impact of corporate social responsibility and marketing communication on consumer consumption patterns: A qualitative study. In: THE INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE RAKHMATULIN READINGS, 26–27 May 2023, Tashkent, Uzbekistan.

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Preetha, S and Sivapriya, C and Subhashini, S (2018) Customers Perspective on Adaptiveness to Cab Sharing-A Social Innovation. Indian Journal of Public Health Research & Development, 9 (5). p. 308. ISSN 0976-0245

S

Suthanthiradevi, P. and Revathy, G and Sathish Kumar, P and Karthikeyan, B and Muthu, Lakshmi.V (2024) Guardians of Truth: Exploring Techniques for Veracity Identification in social media during an Infodemic. In: 2024 3rd International Conference on Artificial Intelligence For Internet of Things (AIIoT), Vellore, India.

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Vasantha, S. (2018) Employer Brand as a Predictor of Employee Satisfaction. Indian Journal of Public Health Research & Development, 9 (2). p. 47. ISSN 0976-0245