The Effect of Technology on Consumer Behaviour with Reference to Internet and Mobile Technology

Today everyone is busy in the world of gadgets; from a young child to the elderly, everyone has at least one gadget with her/him. Technology has taken giant strides in the last ten years and consumers have also kept pace with it. This study is intended to see the difference technology has made on the psyche of the people. The attributes that were once given importance are no longer on the list and they have been replaced by others which were not even present a few years back. To understand why the people choose a particular thing over the other is a question they may not be able to answer themselves completely, hence it is required to study the same, see the pattern and then make conclusions. This would assist them in their purchase, which when will be fruitful, shall lead to satisfaction and a repeat purchase. The study has been divided into three parts: the effect of the internet, mobile technology’s impact and consumer behaviour related to other sectors. The study is concluded with a consumer behaviour model, related to technology based on certain key factors identified during the course of this study.