Customers Perspective on Adaptiveness to Cab Sharing-A Social Innovation

India is a promising market for both domestic and international car manufacturers. The car density is around 20 per 1000 people which may gradually grow up due to the rising urbanization. The rising density may create lots of environmental pollution, traffic jams and parking space concerns and it is necessary for the Government to take necessary action and disruptive thinking towards discouraging car ownership. Cab sharing is increased in current years and this is more prevalent for commuters who often travel for longer distance or for shopping / work place to save the economy and reduce the cost. Many cities in India face despite having multi-level parking construction in Shopping Malls, IT Parks and other public places is yet to resolve the problem of parking crunch. Cab sharing not only addresses this problem but also reduces fuel consumption. In this study the cab sharing intention factors from the customers perspective is analyzed through literature review and questionnaire. SPSS 21 tool has been used to analyze the association and relationship of factors influencing cab sharing.