Influence Of Corporate Social Responsibility in Building Organization Attractiveness Among Individual Employees

Organizations are obligated to provide Corporate Social Responsibilities to the society share their profitable, in
developing the society or where ever there is a requirement for the need for developments. Likewise, CSR activities
also help in improving the Employer and Employee relationship on enhancing their work culture which leads to
productive output, this also helps in a win-win situation for achieving the organization goals. The purpose of the
research is to study the influences of corporate social responsibility activities in creating the organization
attractiveness (OA) among individual employees. The research is to identify and evaluate the attractiveness the CSR
created towards the employees. At the same time to address the gap in creating OA. The Research developed the
ABCE model (cognitive, affective, behavioural, new effective rational belief) to assess the individual attractiveness
among employees. The structure is grounded with The integration of two models cognitive behavioural therapy (CBT) and Rational emotive behaviour therapy (REBT Ellis, 1957).Research conducted the empirical study in India
collecting data among corporate employees - greatly profound towards CSR subjects. The research identifies that implementation of correct/ suitable CSR activities creates attractiveness to the employees towards their organization.