ENHANCING SOCIAL SCIENCE LEARNING THROUGH E-CONTENT: EVIDENCE FROM A PRE-TEST–POST-TEST EXPERIMENT AMONG IX STANDARD STUDENTS

This study investigates the effectiveness of e-content in enhancing academic
achievement in Social Science among IX standard students in Erode District under the Tamil
Nadu syllabus. Employing a quasi-experimental design, the research compared the
performance of control and experimental groups through pre-test and post-test analysis,
focusing on gender (boys/girls) and geographical (rural/urban) distinctions. Pre-test results
confirmed the statistical equivalence of both groups. Post-test analysis, however, revealed
significant differences favouring the experimental group across all categories. The
experimental boys, girls, rural, and urban subgroups consistently outperformed their control
counterparts, confirming the positive impact of the e-content intervention. The findings
underscore the transformative potential of digital content in school-level social science
instruction, affirming its role in bridging educational disparities and enhancing learner
performance.