A NOVEL TOLERANCE EVALUATION FRAMEWORK FOR GREEN SUPPLY CHAIN MANAGEMENT IMPLEMENTATION

Organizations have the urge to to adopt green supply chain management practices since global warming is becoming a burning issue worldwide. Thereby carbon footprint can be reduced throughout the supply chain in an organization. The
inception of Green Supply Chain Management (GSCM), onceptually taken its roots during the Industrial Revolution. An attempt is made to examine the scenario of
adopting GSCM practices by considering institutional pressures. Efforts are taken to understand the connection between tolerance level of people and adoption of GSCM
practices. Strategies are framed to relate the impacts of institutional pressures in adopting GSCM practices and thereby evaluating different tolerance indexes. A new
framework is created inter relating GSCM practices, institutional pressures and tolerance indexes. This paper discusses a variety of institutional pressures including
market, governmental and competitive sources. Because of a variety of institutional players including market, governmental and competitive sources, Indian industries
are experiencing increasing pressures from the eco-system. Tolerance evaluation index is grouped into innovation & development, information sharing, environmental
performance and customer service. Here strategies are discussed for improving tolerance evaluation indexes.