study on customer satisfaction towards digital marketing

study on customer satisfaction towards digital marketing P Sunantha M. Chandran

Internet now a days are growing tremendously in all the sectors. This era has been taken over by digitalization, where the marketers are moving towards digital marketing, which markets the products and services through the use of digital technologies there by gaining reviews and converting them into retained customers. The retained customers are tested with the levels of satisfaction through which the digitalization is measured. The study has been done to find out the reasons behind digital marketing and its level of satisfaction towards customer. The study has been analyzed using One Way ANOVA, from which the result are significant.