AN ANALYSIS OF CORPORATE SECURITY INVESTORS' ISSUES WITH VIRTUAL SHARE TRADING IN CHENNAI CITY

Online trading has become a popular investment option for both corporate and
individual investors due to the swift digitization of India's financial system. Investors have difficulties
that impact their online share trading experience, despite its benefits of speed and ease. This study
uses information from 159 respondents gathered via a questionnaire to investigate the challenges
faced by investors in Chennai. Statistical methods include correlation, ANOVA, and Chi-square (via
SPSS) were used. The results of this study demonstrate a relationship between trade experience and difficulties encountered, whereas income level affected the severity of issues, with lower-income groups facing greater problems. Higher investor knowledge and less trading-related challenges were also seen in the correlation results. The current study emphasizes the significance of raising financial awareness, bolstering platform dependability, guaranteeing openness, and enhancing cyber security to promote investor satisfaction and trust in online share trading.