AN EXAMINATION OF INDIAN CONSUMERS' PERCEPTIONS OF FINTECH COMPANIES, WITH A PARTICULAR FOCUS ON CHENNAI DISTRICT

Fin-Tech companies, which provide a variety of services such online credit facilities, digital payments, blockchain applications, and Central Bank Digital Currency (CBDC), have grown faster due to the rapid pace of the digital revolution in India's financial sector. With a focus on awareness, trust, adoption, and satisfaction, this study examines how customers see Fin-Tech services in the Chennai district. The key data for this investigation came from 179 respondents via a questionnaire that included urban dwellers, working professionals, and students. Regression analysis,
ANOVA, and the chi-square test were among the statistical techniques used to examine the relationship between consumer perceptions and demographic traits. The findings show that although there is a moderate amount of knowledge of Fin-Tech services, confidence differs significantly among
platforms. It was discovered that important elements including social impact, security, and ease of
usage greatly influenced adoption choices. These studies provide useful suggestions for Fin-Tech companies and policymakers to improve service reach, boost consumer confidence, and promote financial inclusion. Fin-Tech, digital banking, digital payments, consumer perception, financial inclusion, digital credit, Chennai, and CBDC are some of the keywords.